User experience (UX) design puts meaningful user experiences at the heart of the design process. UX design requires understanding, integration and interactivity. While also considering branding, design, accessibility and functionality. This consumer-focused design approach is essential and makes good business sense.

Want to know more about the basics of UX? Find out more here: https://www.interaction-design.org/literature/topics/ux-design.  

A strong UX strategy is one of the essential elements of a successful web presence. UX is an important consideration at every point in your interaction with customers, from your website to your email marketing and everything in between.

Now that spring is here, you’re ready to get the new season off to a flying start. Now is the time to ask yourself some critical questions about your UX. How can a personalised website increase conversions? In this article, we’ll answer some of those questions and share insights into creating an impressive UX.

Personalise and target.

Of all the big companies that email marketing campaigns regularly, Amazon is widely known for standing out from the crowd. They have mastered personalisation so well that almost every Amazon user regularly receives emails with personalised greetings and tailored product recommendations. That’s part of the reason they were responsible for just over 50% of the entire growth in American online retail sales. Psychologists argue that we love the sound of our names more than anything else: if that’s true, Amazon knows how to make the most of our self-centred tendencies.

Gain the users’ trust in a short space of time.

We’re all busy, rushing from one thing to the next every day. The same applies to our online behaviour, meaning your user experience strategies must act quickly to grab and hold users’ attention.

When users first visit your website, your primary goal is to get a conversion. However, some studies have estimated that most visitors to a website leave after just eight short seconds, and that tiny time frame is critical.

That’s why it’s wise to invest time and money in getting your user experience strategy correct from the outset. Your site’s design, written content and structure depend on having a plan in place; if you don’t, all your hard work on your website could go to waste.

Keep it accessible!

Regarding user experience, the adage has always been “keep it simple”. And while it’s undoubtedly true that having an uncluttered website can pay dividends, you must also ensure your site is accessible to all users.

One key accessibility consideration is the speech recognition tools some will use when visiting your page. That means everything should be easily readable by software, content should be structured well, and images should have alternative text describing what’s there. Similarly, some users may have medical conditions exacerbated by too much sound or on-screen movement, so tidying your site’s layout is vital.

Are you concerned that your UX strategy is causing you to lose customers? Is your website’s bounce rate too high? We offer a range of website audits focusing on accessibility and user experience. We can help you find out where you’re going wrong and put it right.