Our ongoing partnership with the Wireless Broadband Alliance (WBA) continues to be an exciting and rewarding journey, enabling us to bring cohesive design and brand excellence to their global event series, the Wireless Global Congress (WGC). As WBA’s flagship platform for innovation, collaboration, and connection, WGC brings together leading voices from across the wireless industry. With events held in EMEA, the Americas, and APAC, our role at Fresh01 is to ensure that each gathering reflects WBA’s vision of advancing global connectivity through a consistent, polished, and impactful brand experience.
Consistency Through Evolution
Building on years of collaboration, 2025 was a year of refinement focusing on subtle but meaningful design enhancements to keep WGC’s creative identity on brand and visually strong. Rather than reinventing, our approach was about evolving: fine-tuning design elements to maintain visual harmony across print, digital, and environmental applications, while ensuring each touchpoint communicated clarity and professionalism.
From updated layouts and refreshed typography to ensuring colour accuracy and consistency across materials, these small adjustments combined to create a cohesive visual language that carried through the entire event experience.
Designing Every Detail
Our design support spanned a wide range of deliverables for the 2025 events, each crafted to reinforce WBA’s global presence and event identity. This included stage and lectern designs that framed key moments throughout the programme, membership flyers that captured WBA’s mission and benefits, and refined presentation templates that brought visual consistency to keynote and breakout sessions. Every detail was designed to support WBA’s goal of fostering collaboration and innovation across the wireless industry.
We also produced a series of large-scale print materials, including bespoke archway structures fitted around doorways featuring WBA branding and key event information designed to enhance navigation and reinforce the event’s visual identity. Complementing these were pull-up banners, A3 signage, and a full suite of supporting collateral, all aligned under the WBA brand framework.
One of the more technical aspects of this year’s work involved data merging attendee information in InDesign to produce personalised event badges. These featured our newly designed badge templates, ensuring that each delegate received a professional, branded credential consistent with the wider event aesthetic.
Celebrating Innovation Through Design
As always, the WBA Industry Awards were a key highlight of the WGC calendar, and Fresh01 delivered the full creative suite to support the ceremony and its promotion. We set up the layouts for the trophies, produced all supporting video content for the ceremony itself, and created social assets for every stage of the awards journey, from shortlist announcements to post-event winner celebrations. Each piece was crafted to build anticipation, capture the excitement of the event, and extend engagement well beyond the ceremony.
A Unified Digital Experience
Beyond the visual and physical design work, our ongoing management of the WGC website ensures that every visitor’s digital experience is as polished and cohesive as the live events themselves. For 2025, we maintained and updated the site with the latest event agendas and Industry Awards information, keeping the WGC community informed, connected, and engaged year-round.
Final Thoughts
Our continued partnership with WBA and WGC throughout 2025 highlights the strength of consistent design stewardship ensuring that every evolution, no matter how subtle, contributes to a powerful, unified brand experience. By maintaining a meticulous attention to detail across every asset, we’ve helped WBA deliver events that look and feel seamless, professional, and globally connected.
At Fresh01, we’re proud to support WBA as they continue to shape the future of wireless connectivity and to play our part in ensuring that their events continue to stand out through design excellence and brand consistency.
Contact us today to learn more about our services and how we can help bring your vision to life.
