Why Your Business Needs a Strong Social Media Presence

Categories: InsightsPublished On: 09 Mar 20233 min read

30-second summary:

We all know social media has been taking over the world for decades, and if your brand isn’t online, you’re missing out on a huge market. (There are even stats to back it up, take a peek)

The world has well and truly moved into the digital era. With streaming services, social media and online shopping are all part of our everyday lives. It’s easy to forget that it used to be CDs, DVDs and landline calls. So, a solid social media presence for your business is more important than ever. 

As people look toward the internet for more of their services, we have seen an increase in online users. Social media has become increasingly popular in the last 20 years. It’s second nature for Millennials and Gen Z; it’s an integrated part of life for many of us. It’s claimed that teenagers can spend upwards of nine hours a day on the internet, with 30% of that time dedicated towards social platforms. There is a range of media; the most frequently used networking sites are Facebook, Twitter, Instagram, TikTok and the professional network LinkedIn.

Why You Need an Online Presence

Using social platforms to promote businesses is a technique that has been adapted and integrated for several years. When this became a norm in the business world is hard to pinpoint, but this was an opportunity that all foremost market leaders from several industries quickly capitalised on. Tesco has a strong presence on Twitter, frequently engaging with its customers. Whereas other brands, such as Converse, use advertising features on Instagram to promote products to a captive audience.

People love using socials because it allows them to have a voice. Customers who are dissatisfied with a product or service will likely use their “voice” to get a response. One in five respondents will avoid small businesses that are unresponsive to critical comments about the company. A recent survey found that 36% of people said they avoid doing business with small businesses with no website.

What are the stats?

  1. 90% of brands want to build brand awareness through their social platforms, and 77% of brands also use it to maintain their reputation and image (Hootsuite)
  2. On Average, users spend roughly 2 hours and 23 minutes a day on social media browsing and messaging (GlobalWebIndex)
  3. 99% or 4.43 billion social users access their social platforms by using mobile devices (Backlinko)
  4. 90% of accounts follow at least one business on Instagram. (SocialPilot)

What are the Benefits?

Social media analytics help measure KPIs (key performance indicators), enabling you to review the success of your content and marketing efforts. Reviewing these analytics frequently lets you see trends and what content resonates with your audience. Overall, streamlining and tailoring your content to your target market. This is crucial for anyone attempting to grow their business or build strong branding.

Social media is so widely used that it enables businesses to reach many people cheaply. Using these techniques can be an excellent idea for any business, and it works well with content marketing and helps raise awareness of your business. 

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