Graphic design plays a most pivotal role in social media for a business – the general rule of thumb is to use attraction for attention. Social media management for businesses will only increase the demand for graphic designers’ input in the years to come as social media users will be inundated with more content, more often as technology and instant online advertising increases.
Graphic design increases the professionalism of a business’s brand perception. By having an attractive graphic design attached to a social media post (or profile if this is consistent on all posts) significantly increases the strength of your brand image as a whole and builds trust your target audience.
A staggering 93% of marketers use social media for business. If your graphic design kept to a high standard throughout your feed, other users will often copy and paste the link to their own social media accounts. This will direct customers (potential and existent) back to the main website of your company, if hyperlinked appropriately.
Younger generations of users active on social media prefer flashy, high-resolution, contemporary pictures that catch the eye. Social media platforms should show images that draw emotion from the reader/viewer. Graphic designers need to understand the demands from the client company and their consumers. Graphic design can provide a good online presence, helping to promote your business by leading back to the website attached to any particular post.
Big designs on social media and website content are good for consumers, because they attract attention. However, if an image is proven to be too large, the loading time may affect the judgement that the client has on a website or social media platform. Overall, it all boils down to the requirement for a seamless and enjoyable customer experience of your brand, from beginning to end of engagement.
Design graphics are much more likely to fixate in a person’s mind than words ever can. People acquire new knowledge by visual contact, therefore graphics can initiate vital emotions from a reader in order to engage with your social media posts and ultimately head back to your website.
Why is graphic design important for your business?
Effective graphic design provides support towards brand recognition and connects a target audience with a company and their products/services.
It creates a professional first impression upon clients and customers. The better quality it appears, the more attraction it generates. Consumers judge the graphical/visual appearance of a website in an instant of encountering it, more so than any of the worded content.
The more creative and interesting a website or social media profile looks, the easier it is to gain trust from your audience in purchasing from your business over a competitor.
If the design is creative but informative it will come across as impressive, positive and avoid any misunderstandings of what you have to offer and at what price.
The most important reason for graphic design in your marketing is that it indirectly improves workplace motivation. A business that presents itself as a origination of excellence and professionalism will often reflect down on its employees. A business that takes pride in its appearance will often attract the recruitment of people that wish to be part of a brand image that excels.
Underestimating the importance of graphic design requirements within your marketing online can negatively impact upon both clients and employees. A visually strong brand helps to connect with consumers and showcases the unique personality of your company, so its fair to say that a weak, outdated and tired brand image will reflect negatively on those same people. What you present on your website and social media says a lot about your organisation.
Fresh01 have extensive experience working with brands on their desired brand identity, and an expression of this is an organisation’s social media profile. Get in contact today to see how we can offer an initial consultation and help your business grow through the use of graphic design for social media marketing.