Seddons is a Central London law firm specialising in property, disputes, people, and enterprise. With over 70 staff members in the heart of the West End, it serves several types of commercial organisations. Fresh01 were commissioned after a three-way creative pitch to review their web strategy. Working alongside Marketing Specialist Kim Tasso, we restructured the IA and redesigned the site to flow through four channels – Property, Disputes, People and Enterprise.

The site is fully content managed and exploits many Web 2.0 features, including blogging, live news feeds and RSS feeds. Fresh also commissioned bespoke photography for all the partners and solicitors. The project was delivered on time and on budget, and continues to be a success as the central tool to Seddons’ marketing strategy.