Fresh01 have been commissioned by the Kennel Club to help rebrand the nation’s favourite family crossbreed show “Scruffts” and all show collateral. The show for 2010 has a new sponsor, ‘James Wellbeloved’ therefore a rebranding exercise was required, to neatly incorporate the new relationship – Scruffts is a fun, family orientated competition and the new designs needed to reflect this. We will be rebranding all show collateral including a new show poster, flyer, postcard, outdoor banner and forms. “We are very excited to be involved in this years’ Scruffts it helps cement an already strong relationship with the Kennel Club’ comments Andy Jackson senior creative at Fresh01


About the Kennel Club

The aim of the Kennel Club is to promote in every way the general improvement of dogs, and the Kennel Club team works hard behind the scenes to achieve this aim and also towards ‘making a difference for dogs’.

We are: The UK’s largest organisation dedicated to the health and welfare of dogs.

Our Objective: The Kennel Club of today holds within it the broadest remit to protect and promote the general wellbeing of dogs. At its heart are programmes and investments in education and health initiatives to help dog owners across the UK to have healthy happy dogs living long lives with responsible owners.