World Broadband Alliance (WBA) is the leading wireless broadband organisation. With such an iconic global presence, it was important that business continued to evolve to keep its enviable position. Following on from a successful brand audit, Fresh01 were able to reflect on the needs of the business, propose a new visual style, and roll it out over their branding and marketing.

Problem

With branding impacting on every aspect of the marketing process, it was important to roll out new brand elements without affecting the workflow of WBA’s internal marketing team.

Solution

Fresh01 worked closely with WBA’s internal team to enhance and roll out branding across all areas of the business. This was initiated with a 4 month programme that applied a logical and structured approach, with delivery coinciding with their Wireless Global Congress event in July 2016. Following this, we have continued to carry out ongoing work to ensure that all messaging continues to match their new brand, including the November 2016 San Jose Wireless Congress.

Result

5 new websites were successfully rolled out in time for the both the San Jose and Liverpool Wireless Global Congress shows – including an industry awards website with eCommerce functionality, a ‘World WiFi Day’ website, and the core World Broadband Alliance corporate website. New brand guidelines were implemented within the company, as well as a full suite of marketing collateral, a brand new image library, and ongoing sales and marketing tools. This project was a prime example of a true multimedia solution, and one of Fresh01’s major success stories for 2016/2017. The successful rollout has continued to be built upon by our ongoing consultation, ensuring that the brand is entirely aligned for future marketing efforts by their in-house team.