There was a lot of difficult content and hard reading statistics being delivered from the World Broadband Alliance (WBA). Freshs01 were tasked to disseminate and reproduce the content in infographic form for use in the website, as well as for presentations, film, CGI, and print-based materials.
From the new corporate identity and brand guidelines, Fresh01 designed a strong and unique visual language, that allows flexibility and easy to build modular graphic elements. Everything now has a common design DNA so that all graphics can be interchanged without and fear of brand degradation.
A fully lucid suite of graphic elements and colour palettes that can combine across multimedia outputs. Each of the elements is easy to understand and read with visually appealing graphics, making the content work beautifully for the alliance.