– The Challenge
Pearson is a global learning organisation working across schools, higher education and professional development. Its university partnerships combine Pearson’s online learning experience with the academic reputation, subject expertise and established identity of each institution.
Every partnership must feel distinctive to the university involved while remaining connected to Pearson and working consistently across courses, campaigns and digital platforms. Audiences range from postgraduate students and working professionals to international learners exploring flexible online study.
The challenge was to make complex course information easier to understand and act upon without losing academic credibility.
– Our Approach
Fresh01 worked across more than 11 UK university partnerships, supporting over 50 courses and collaborating with more than 23 marketing managers and teams. We developed flexible visual identities and communication systems for different institutions, subjects and audiences.
The work included Ulster University, the universities of London, Leeds and Sussex, King’s College London, Oxford’s Smith School of Enterprise and the Environment, and Pearson’s UK Learns platform.
For King’s College London, Fresh01 created digital advertising and recruitment communications for online Master’s programmes. For Oxford’s Smith School, we developed a visual identity system covering typography, colour, iconography, imagery, layout principles and digital applications.
The University of Sussex work included animated campaign content and storyboarding for its online Energy Policy MSc. Fresh01 also supported UK Learns through website design, course navigation, imagery and promotional content.
Across each partnership, the aim was not to impose a single Pearson style, but to create enough shared structure for consistency while allowing each institution’s personality and authority to remain visible.
– The Outcome
The work created a more scalable approach to course marketing across a varied group of university partnerships.
Modular layouts, clear typography, considered imagery and practical guidelines helped teams work more consistently without every course requiring a new system, while making collaboration easier across Pearson and university stakeholders.
Across more than 50 courses, the systems supported digital campaigns, learning environments, websites, social content,animation and recruitment materials, giving Pearson and its partners a stronger foundation for communicating with learners.
