Fresh01 have been working with Lycatel since 2002. Lycatel, is now the global market leader in the prepaid international calling card market, and in 2006 they launched Lycamobile, its flagship mobile brand in the Netherlands. Since then, Lycamobile has grown rapidly attracting over 2.8 million customers already in the UK, Netherlands, Switzerland, Belgium, Norway, Sweden and Denmark. Further market launches are planned throughout 2009.
Fresh01 have rolled out the brand across 9 different countries including full translations into Arabic, Chinese, and Russian and Greek. The project includes packaging, point of sale, direct marketing and web