Fresh01 are pleased to reveal the new look adverting concepts for Lycamobile. Fresh01 worked close wth the marketing team at Lycamobile to reposition the campaigns, and will be rolled out across Europe. The new campaign reflects a new, bright and glossy approach to their marketing, keeping things simple. Clarity and copy hierarchy is key to getting their messages across, which is so important in such a saturated marketplace. The new ads will roll out over the next few months here is a sneak preview of the initial templates:








Lyca bus