KIMS / LycaHealth Future Brand Structure Snapshot

This short exercise is designed to help frame the next conversation. It looks ahead to the decisions the organisation may need to make as it grows, rather than revisiting the ground already covered.

Your responses will be used only to help Fresh01 prepare for the next discussion and will not be treated as formal approval of any direction.

About you

Please complete this individually. Different answers are useful and will help focus the next discussion.

Looking ahead

There are no right answers here. The aim is simply to reveal which future pressures and trade-offs matter most.

3. Which future development is most likely to put the current structure under the greatest pressure? *
4. Imagine the organisation acquires a well-known local clinic. What should feel clearest to patients first? *

This is not asking for a final naming decision. It helps indicate the type of relationship the future structure may need to express.

5. Which strategic challenge should this project address first? *
6. Three years from now, what would tell you this project has been successful? *
7. If no clearer structure is agreed, which risk would concern you most as the organisation grows? *