IAM RoadSmart were at Birmingham’s Motorcycle Live, promoting their Advanced Rider course to enthusiastic riders! Before they worked their magic at the event, IAM RoadSmart contacted us to design and artwork their massive 12-panel exhibition stand, podiums, posters, quiz and flyers.

It’s always exciting to work on something a little different, so having the opportunity to create something of this physical scale was a welcome project! We worked with IAM RoadSmart’s marketing team to develop engaging designs for each whopping 94cm x 235cm panel that captured all essential information and communicated the brand’s values. The combination of solid messaging, impactful images and dynamic branding (which we’ve helped develop) created an engaging exhibition stand that captured the attention of potential advanced riders.

At the exhibition stand, riders were greeted by flyers and posters showcasing IAM RoadSmart’s exclusive MCL discount and competition.