How do you drive traffic to your website?
From a Google search, your business will be invisible whilst on the local business listing. This is why a ‘Google for Business’ profile should be set up to boost awareness. It is entirely free to complete this process and should be the first advertising step that your business should take. Once more people are aware of the business’ existence, it will result in an increase of searches which helps provide a crucial link to your website.
The second step which should be taken is to utilise search engine optimisation. The problem arises where a new business website doesn’t appear in the Google search rankings, so acting on improving search engine optimisation will improve the ranking of the website. To aid this effort, you could even consider using a paid advertisement via Google. There’s a great deal of information about SEO online. Sure, some of it’s confusing and probably makes your head hurt, but you shouldn’t look too deeply into it. Just learn about optimising your pages/site, keyword research and improving the user experience. You should network and promote your content in a way that generates links naturally. In the long-term, it’s a better strategy than buying links, guest posting for SEO and creating private blog networks.
Google Pay Per Click (PPC) will enable your business to pay only when someone is interested in viewing more information about the business on your website.
Facebook is the most widely used social media platform in the UK. Using this platform means you can reach a much larger audience at very little extra cost. Social media advertisements are a way to advertise online to specific demographics. Browsers can be used to identify recent searches of your target audience to display your advert to those who have been searching for similar things. This can be costly though, whereas setting up a Facebook page and simply engaging with customers through online conversation is an easy way to reach consumers without pursuing paid banner advertisements.
Twitter is another way in which businesses can interact with consumers, Twitter is more widely used throughout the states, but is seen in both the US and UK as the customer service social media tool for businesses looking to interact on a personal level with consumers. Promoting your business through Twitter will generate traffic. Quite how much depends on your number of followers, timing, and trust. Some ideas to consider when growing your network would be sharing your own content, hashtags and using a @username to grab the attention of individuals. By retweeting and supporting content which isn’t your own, you will be noticed more often and sometimes they may even return the favour.
LinkedIn is a professional social network, which means that you’re likely to find your target audience on this platform in some form or another, whether that means a group, advanced search result or through targeted online advertising.
Instagram can be very successful for your product or service. It’s a case of understanding what images your target audience enjoy looking for and interacting with and tailoring your Instagram profile to match this taste in imagery.
Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site and attract more customers. Businesses can build trust within their industry by providing valuable information in their blog posts. If done well, it could make a business a “go to” resource for helpful and informative content.
Why Is Direct Marketing Useful?
Direct Marketing will allow your business the opportunity to promote the products and services they provide directly to the customers who need them most. Some methods of direct marketing to consider are weekly email newsletters, local billboard advertising, local sponsorship and Radio/TV advertisements.
Your website is an asset. It’s part of your business. Treat it well, nurture it and grow your network of friends and acquaintances, and there’s no reason why you shouldn’t see a steady stream of traffic coming your way for a very long time.