Gulf Print is produced by Fairs & Exhibitions a client of Fresh01 for over 3 years now. Fresh are delighted to have designed and produced this campaign for the next show which will roll out in 2011. The show is the only event in the Middle East that caters for the packaging industry, an industry that is expanding year by year, and attracts thousands of serious buyers. The show is an opportunity to bring knowledge and solutions and stay one step of the competition, set in Dubai is it located at the gateway to the Middle East. Our solutions were to make the whole experience ‘larger than life’ with the strap line ‘all packaged up’, and in one great place’. Silhouettes are used to represent the exhibitors and the visitors all interacting with each other and the products on display.