Source BioScience Ltd is an international provider of state-of-the-art laboratory services and products, clinical diagnostics, genomics, controlled environment storage, proteomics, drug discovery and development research, and analytical testing services.
Fresh01 complements and supports their internal marketing and sales teams with full-service campaigns. The early brand challenges Source BioScience faced were around continued expansion and acquisition of multiple companies. Their identity had become diluted and fragmented, with a lack of harmony. Fresh01 was asked to provide branding analysis and work with the marketing team to roll out a new visual language across all channels.
We worked with Source BioScience to conceptualise and roll out various graphic design and multimedia across extensive formats, including sub-branding, product branding, advertising, exhibition stands, video and CGI work, offline collateral and assets, internal signage, wayfaring and wall graphics.
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