Why Do You Need To Know About Digital Trends?
It is imperative to determine that your methods of digital branding and marketing are correct in an expanding, competitive and fundraising environment.
But, what are the big trends in 2017 and what should you be considering when formulating marketing plans?
This is one of the most used methods in digital branding and marketing. This method is a strategic marketing approach focused on crafting and distributing valuable, relevant, and consistent content with the aim of attracting and retaining a designated audience.
Content marketing in 2017 sees many companies creating content personalised to the consumer, which essentially boosts the engagement levels between the business and consumer. The ever-rising use of this method helps to build a tailored experience for individuals who are interested in the material that you share. This is fulfilled by delivering content based on user preferences or their location. In a recent study by PWC’s Digital Services group, 94% of senior level executives trust that delivering personalisation is a crucial factor for reaching and retaining customers. Also, businesses are concentrating on the operation of mobile marketing apps to extend the interactive experiences available to the consumer. These apps help collect accurate data which feeds the continuous development of personalised advertisements.
Also, businesses are concentrating on the operation of mobile marketing apps to extend the interactive experiences available to the consumer. These apps help collect accurate data which feeds the continuous development of personalisation. Moreover, programmatic advertising is an extended way to make advertising personal for consumers, as it targets the sites you have visited previously via browser cookies. This can be accomplished by the use of Google Display Ads.
Mobile marketing is a digital marketing strategy designed to reach a business’ target audience on their smartphones, tablets, and other mobile devices. This is executed via websites, email, SMS, social media, and apps. In 2017, the engagement of businesses with consumers has increased through the use of direct messaging apps, such as WhatsApp, Line, Snapchat, Facebook Messenger and Apple’s Messenger. This is recognised as an effective method due to millions of active users every month, according to Business Insider.
Additionally, GPS-Based SEO is overriding keyword search as a result of soaring use of mobile phone searches. Furthermore, mobile phones travel with the consumer everywhere they go nowadays and generate a tremendous amount of contextual data which has not been thoroughly used to the advantage of the business. The contextual data has a strong connection to the sites visited, and the locations of consumers when they visit them, due to the ability to find existing companies in the surrounding area as a result of location services. Aforementioned, a strong factor as to why companies should be focusing on boosting their GPS-Based SEO so that they become more visible to consumers when searching on a mobile device.
Location-based technologies, such as in-store beacons are believed to be a positive transformation for mobile marketing. This involves downloading the business’ marketing app and turning the Bluetooth setting on, enabling offers to be sent straight to the mobile device if you are close to that store. However, this may not work to the full extent because it depends on whether consumers are willing to download the app and/or turn their Bluetooth on.
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. The majority of these social media platforms have their own built-in data analytics tools, which provides companies with the ability to track the progress, success, and engagement of ad campaigns. Trends in social media marketing are often controlled by the social networks in order to make changes such as businesses having to ‘pay to play’ to get the reach needed to have an impact. Here, being brought into action by Facebook and Instagram.
The use of social media marketing means that businesses have the power to communicate with their consumers and read the content they have to offer. Social media gives your brand a voice on different platforms, allowing you to communicate to a wider audience. As a result, you increase brand recognition, which could lead to new consumers visiting your website after becoming aware of your existence through social media. According to Hubspot, 92% of marketers in 2014 declared that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.
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