A brand-new identity system, website and collateral materials for Deanta, a global publishing-production-management company, based in Dublin.
Deanta approached us to help reposition their company branding and web presence. They had become global leaders in their field and needed to move their offering with a new, progressive look and feel. Fresh01 carried out a complete brand and web audit, which documented the brand values and gave rise to the creative brief. The result was a new, simple and elegant identity, with a compact colour scheme and a very dynamic website with rich, panoramic imagery and eye-catching headlines.
The brand guidelines that we created are continually followed in-house by their internal team, and have been successfully rolled out across multiple online and offline channels. Following on from the successful implementation of this project, Fresh01 is currently partnering with Deanta by providing creative services for book design.
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