– The Challenge
Cordwallis Group is a commercial vehicle dealership group operating from four locations and representing Volkswagen Commercial Vehicles, MAN, Isuzu Truck and Mercedes-Benz.
Each manufacturer has its own identity, offers and guidelines, while Cordwallis must also build recognition and trust in its own business across different vehicles, services, locations and customer groups.
The challenge is to maintain manufacturer compliance without allowing the Cordwallis identity to disappear beneath a collection of unrelated campaigns.
– Our Approach
Fresh01 has worked with Cordwallis as a long-term creative and marketing partner, supporting the group across brand communications, digital activity, campaigns and ongoing production.
Our role is to create a consistent framework for the wider Cordwallis business while giving individual locations, manufacturers and offers the flexibility they need. Marketing materials work within manufacturer guidelines but remain recognisably connected to Cordwallis.
Rather than treating each manufacturer as a separate account, Fresh01 considers how every communication contributes to the reputation of the dealership group behind it.
The work spans printed and digital campaigns, sales materials, dealership communications, website content, customer-facing assets and ongoing creative support. Working closely with the Cordwallis team allows us to respond to immediate sales opportunities, local requirements and manufacturer activity while protecting the longer-term consistency of the group’s presentation.
– The Outcome
The relationship has helped Cordwallis maintain a more coherent presence across four locations, several manufacturer brands and a broad range of commercial vehicle customers.
Individual campaigns retain the visual language and commercial focus of the relevant manufacturer while supporting recognition of Cordwallis. Fresh01 also provides access to designers, developers and wider creative support without the group needing to maintain every specialist capability internally.
The result is a practical long-term partnership that helps Cordwallis respond quickly to changing offers and local requirements while continuing to strengthen its own brand.
