REBRANDING CAYTONS LAW
Caytons approached Fresh01 in February 2020 with a brief for a full rebrand in line with their imminent change to LLP status. After detailed workshops, interviews and consultations with the senior partners, a new Identity was unveiled with a new tagline ‘Changing Perceptions’.
Their existing Identity, tone of voice and position in the market had stagnated over the years, the new identity and tagline encouraged their peers and clients to look at the firm with new vigour and clarity. The messaging doubles to echo their values that begin with constant innovation. The project involved interior branding and wayfaring, a full stationery suite, new website, imagery, white paper templates, powerpoint presentations and brochureware. All delivered to high acclaim, on budget and on time.
Creative director Kurt Özfıçıcı states: “A great success story from both sides, Caytons are one of the only truly independent law firms left in the city and Fresh01 welcomed the challenge in a very tight timeframe to create a bright, new powerful Identity that’s stands proud in the marketplace.