Our longstanding partnership with the Wireless Broadband Alliance (WBA) has been a rewarding journey, allowing us to support their event-focused entity, Wireless Global Congress (WGC), in delivering powerful brand experiences to the wireless industry. WGC serves as the event arm of WBA, bringing together innovators, thought leaders, and professionals to discuss the latest advancements, showcase cutting-edge solutions, and celebrate achievements in wireless broadband. With three major events held annually—WGC EMEA, WGC Americas, and WGC APAC—each gathering industry leaders from across the globe, our work extends across all WGC events to ensure brand consistency, tailored messaging, and impactful design, aligned with WBA’s mission of advancing global wireless connectivity.
A primary focus has been building a cohesive brand identity that resonates with the professionalism of WBA while giving WGC its own distinct presence in the events space. By utilising WBA’s core branding elements, we crafted a visual language for WGC that is both recognizable and specific to the energy of industry gatherings. From unified colour schemes and sleek design motifs to consistently professional imagery, each element reinforces the credibility and forward-thinking reputation that WGC upholds under the WBA banner. This alignment ensures that attendees can clearly identify the connection between WBA and WGC while recognizing WGC as a hallmark event series in wireless innovation.
To bring WGC’s events to life, we created a full suite of event collateral, including physical assets such as pull-up banners, A3 posters, and customised stage designs, alongside digital graphics optimised for social media and pre-event promotion. Each piece is designed to capture attention, maintain brand cohesion, and create a memorable impression, enhancing the event’s atmosphere and emphasising WGC’s professionalism. We also designed rolling slides and slide decks for various sessions throughout each event, tailoring each set to support key messages, enhance presentation flow, and create a cohesive visual experience. These rolling slides, along with custom slide decks for keynote and breakout sessions, keep WGC’s branding consistent and engaging across every presentation, contributing to a polished, professional environment that reflects WBA’s standards.
Video content has also played a central role in enhancing engagement, both during and after each event. In the lead-up to WGC events, we created shortlist announcement videos to build anticipation across social channels. Each video, crafted to be shareable and visually compelling, introduced award categories, speakers, and nominees, sparking interest within the WBA community and reaching a broader audience. For the Industry Awards ceremony, we produced supporting videos to play during the event, which played on venue screens to enhance the atmosphere. Following the event, we turned our focus to winner announcement videos that celebrated award recipients and documented the ceremony, ensuring that the excitement of WGC extended well beyond the event itself.
A critical part of our collaboration with WGC has been managing their website, where we ensure a streamlined, up-to-date digital experience that keeps attendees informed year-round. From creating and updating the online agenda to adding speaker profiles and event highlights, we handle the website management in a way that supports the dynamic nature of WGC’s events. The online agenda is regularly updated to reflect the latest session schedules and event changes, giving attendees easy access to all relevant information. Additionally, while we design WGC’s social media graphics to ensure a cohesive look across platforms, the management of these channels remains with the WGC team. This arrangement allows us to focus on the core web experience, creating a consistent and engaging digital presence that supports WGC’s broader objectives and keeps their audience informed, prepared, and connected to each event.
Final Thoughts
Our collaboration with Wireless Global Congress and the Wireless Broadband Alliance exemplifies the power of a cohesive brand strategy that honours the mission of the parent organisation while celebrating the unique impact of its events platform. At Fresh01, we’re proud to continue supporting WBA and WGC at each of their annual gatherings—EMEA, Americas, and APAC—as they drive innovation in wireless broadband, connect industry leaders worldwide, and build lasting connections with their community. Contact us today to learn more about our services and how we can help bring your vision to life.
Our longstanding partnership with the Wireless Broadband Alliance (WBA) has been a rewarding journey, allowing us to support their event-focused entity, Wireless Global Congress (WGC), in delivering powerful brand experiences to the wireless industry. WGC serves as the event arm of WBA, bringing together innovators, thought leaders, and professionals to discuss the latest advancements, showcase cutting-edge solutions, and celebrate achievements in wireless broadband. With three major events held annually—WGC EMEA, WGC Americas, and WGC APAC—each gathering industry leaders from across the globe, our work extends across all WGC events to ensure brand consistency, tailored messaging, and impactful design, aligned with WBA’s mission of advancing global wireless connectivity.
A primary focus has been building a cohesive brand identity that resonates with the professionalism of WBA while giving WGC its own distinct presence in the events space. By utilising WBA’s core branding elements, we crafted a visual language for WGC that is both recognizable and specific to the energy of industry gatherings. From unified colour schemes and sleek design motifs to consistently professional imagery, each element reinforces the credibility and forward-thinking reputation that WGC upholds under the WBA banner. This alignment ensures that attendees can clearly identify the connection between WBA and WGC while recognizing WGC as a hallmark event series in wireless innovation.
To bring WGC’s events to life, we created a full suite of event collateral, including physical assets such as pull-up banners, A3 posters, and customised stage designs, alongside digital graphics optimised for social media and pre-event promotion. Each piece is designed to capture attention, maintain brand cohesion, and create a memorable impression, enhancing the event’s atmosphere and emphasising WGC’s professionalism. We also designed rolling slides and slide decks for various sessions throughout each event, tailoring each set to support key messages, enhance presentation flow, and create a cohesive visual experience. These rolling slides, along with custom slide decks for keynote and breakout sessions, keep WGC’s branding consistent and engaging across every presentation, contributing to a polished, professional environment that reflects WBA’s standards.
Video content has also played a central role in enhancing engagement, both during and after each event. In the lead-up to WGC events, we created shortlist announcement videos to build anticipation across social channels. Each video, crafted to be shareable and visually compelling, introduced award categories, speakers, and nominees, sparking interest within the WBA community and reaching a broader audience. For the Industry Awards ceremony, we produced supporting videos to play during the event, which played on venue screens to enhance the atmosphere. Following the event, we turned our focus to winner announcement videos that celebrated award recipients and documented the ceremony, ensuring that the excitement of WGC extended well beyond the event itself.
A critical part of our collaboration with WGC has been managing their website, where we ensure a streamlined, up-to-date digital experience that keeps attendees informed year-round. From creating and updating the online agenda to adding speaker profiles and event highlights, we handle the website management in a way that supports the dynamic nature of WGC’s events. The online agenda is regularly updated to reflect the latest session schedules and event changes, giving attendees easy access to all relevant information. Additionally, while we design WGC’s social media graphics to ensure a cohesive look across platforms, the management of these channels remains with the WGC team. This arrangement allows us to focus on the core web experience, creating a consistent and engaging digital presence that supports WGC’s broader objectives and keeps their audience informed, prepared, and connected to each event.
Final Thoughts
Our collaboration with Wireless Global Congress and the Wireless Broadband Alliance exemplifies the power of a cohesive brand strategy that honours the mission of the parent organisation while celebrating the unique impact of its events platform. At Fresh01, we’re proud to continue supporting WBA and WGC at each of their annual gatherings—EMEA, Americas, and APAC—as they drive innovation in wireless broadband, connect industry leaders worldwide, and build lasting connections with their community. Contact us today to learn more about our services and how we can help bring your vision to life.
