When it comes to brand identity, visuals are everything. Outdated photography can make even the strongest business look behind the times, while modern, high-quality imagery brings professionalism and trust to the forefront.

The Cordwallis Group, a dealer of trucks and vans from leading manufacturers like VW, MAN, and Isuzu, found themselves in need of exactly that. Much of their existing image library had become outdated, which made it difficult to design marketing materials, update their website, or create social content that truly represented who they are today.

Why imagery matters

Strong, up-to-date visuals don’t just make content look better. They communicate reliability, attention to detail, and pride in what a company does. For a brand like Cordwallis, this means showcasing vehicles in their best light, but also capturing the spaces, people, and atmosphere that make the company stand out.

Hitting the road

As part of our partnership with Cordwallis, we set out to refresh their visual library. Our team visited their sites in Reading, Maidenhead, Bicester, and Heathrow to capture new photography and video content. From the vehicles themselves to behind-the-scenes details, we walked away with gigabytes of material ready to be used across future projects.

This refreshed imagery gives us the building blocks to design with confidence. Campaigns, websites, and social posts can now draw on visuals that feel consistent, modern, and authentic to the Cordwallis brand.

The shoot was more than just a content update, it was about creating a foundation that allows design work to shine. With this library in place, Cordwallis is equipped with the visual tools to connect more effectively with their audience for years to come.