This month, we take you behind the scenes at Fresh01, where we embarked on a transformative journey with American Golf to refresh the brand identities of their renowned lines—Benross, Greg Norman, Fazer, Rife, and Stromberg. Discover how we used creative design and digital innovation to craft unique brand packs that stand out in the competitive golfing market. Plus, we’ll share insights into how Fresh01 continues to push the boundaries of digital media to create engaging and interactive brand experiences.
In the competitive world of golf equipment and apparel, distinct brand identities are crucial for standing out. Our recent collaboration with American Golf involved a unique challenge: revitalising the brand packs for their iconic brands—Benross, Greg Norman, Fazer, Rife, and Stromberg. Each brand, while part of the American Golf family, needed a refreshed and distinct visual presence to reflect their unique characteristics and market positioning.
Our task was to adhere to their established brand guidelines while innovating with new formats and designs to give each brand a more individualised identity. The final deliverables were designed as square brochures for print, offering a tangible and traditional format. These were later transformed into interactive, digital versions using FlippingBook, a page-turner software, to enhance accessibility and engagement.
The Creative Journey
Benross: Known for high-quality, performance-driven golf equipment, Benross needed a brand pack that communicated precision and reliability. We utilised a sleek design, focusing on clean lines and a minimalist aesthetic, with a colour scheme that underscored their professional and trustworthy image. The new brand pack emphasised their technical prowess and dedication to quality.
Greg Norman: The Greg Norman brand is synonymous with luxury and style, mirroring the iconic golfer’s personal brand. For this brand pack, we highlighted elegance and dynamism, using rich visuals and a sophisticated colour palette. The design aimed to capture the adventurous and aspirational spirit of Greg Norman, appealing to a market that values both performance and prestige.
Fazer: Specialising in innovative golf equipment, Fazer needed their brand pack to reflect their forward-thinking approach. We embraced modern design elements and bold colours to convey innovation and cutting-edge technology. The visual elements were carefully selected to communicate Fazer’s commitment to pushing boundaries in golf equipment design.
Rife: Known for their precision-engineered putters, Rife required a brand pack that highlighted their technical expertise and attention to detail. We focused on a design that was both modern and precise, using crisp typography and a refined colour scheme. The overall feel was one of professionalism and technical mastery, aligning with Rife’s brand values.
Stromberg: As a brand that blends fashion with functionality in golf apparel, Stromberg required its brand pack to showcase both style and practicality. We incorporated vibrant colours and stylish design elements, reflecting the brand’s contemporary and trend-focused ethos. The design aimed to appeal to fashion-conscious golfers looking for apparel that performs on the course while looking great.
Implementation with FlippingBook
After creating the initial square brochures for print, we transitioned these brand packs into the digital realm using FlippingBook. This platform allowed us to create a digital, page-turning experience that included multimedia elements like videos and links, enhancing the user experience. The interactive format also made it easy for users to navigate and engage with the content, making the brand packs not only informative but also enjoyable to explore.
Final Thoughts
By giving each brand a more distinct and polished identity, we have helped American Golf strengthen its position in the market, catering to the diverse preferences and needs of golf enthusiasts. The use of FlippingBook has provided an innovative way to present these identities, making the brand packs a valuable asset for marketing and customer engagement.
This project underscores the importance of both adhering to brand guidelines and innovating within them to create fresh and compelling brand narratives. It’s about more than just maintaining brand consistency—it’s about telling a story that resonates with the audience and stands out in a crowded market.
At Fresh01, we believe that great design has the power to inspire, inform, and drive action. If you’re looking to elevate your brand and make a lasting impact at your next event, we’d love to hear from you. Contact us today to learn more about our services and how we can help bring your vision to life.
This month, we take you behind the scenes at Fresh01, where we embarked on a transformative journey with American Golf to refresh the brand identities of their renowned lines—Benross, Greg Norman, Fazer, Rife, and Stromberg. Discover how we used creative design and digital innovation to craft unique brand packs that stand out in the competitive golfing market. Plus, we’ll share insights into how Fresh01 continues to push the boundaries of digital media to create engaging and interactive brand experiences.
In the competitive world of golf equipment and apparel, distinct brand identities are crucial for standing out. Our recent collaboration with American Golf involved a unique challenge: revitalising the brand packs for their iconic brands—Benross, Greg Norman, Fazer, Rife, and Stromberg. Each brand, while part of the American Golf family, needed a refreshed and distinct visual presence to reflect their unique characteristics and market positioning.
Our task was to adhere to their established brand guidelines while innovating with new formats and designs to give each brand a more individualised identity. The final deliverables were designed as square brochures for print, offering a tangible and traditional format. These were later transformed into interactive, digital versions using FlippingBook, a page-turner software, to enhance accessibility and engagement.
The Creative Journey
Benross: Known for high-quality, performance-driven golf equipment, Benross needed a brand pack that communicated precision and reliability. We utilised a sleek design, focusing on clean lines and a minimalist aesthetic, with a colour scheme that underscored their professional and trustworthy image. The new brand pack emphasised their technical prowess and dedication to quality.
Greg Norman: The Greg Norman brand is synonymous with luxury and style, mirroring the iconic golfer’s personal brand. For this brand pack, we highlighted elegance and dynamism, using rich visuals and a sophisticated colour palette. The design aimed to capture the adventurous and aspirational spirit of Greg Norman, appealing to a market that values both performance and prestige.
Fazer: Specialising in innovative golf equipment, Fazer needed their brand pack to reflect their forward-thinking approach. We embraced modern design elements and bold colours to convey innovation and cutting-edge technology. The visual elements were carefully selected to communicate Fazer’s commitment to pushing boundaries in golf equipment design.
Rife: Known for their precision-engineered putters, Rife required a brand pack that highlighted their technical expertise and attention to detail. We focused on a design that was both modern and precise, using crisp typography and a refined colour scheme. The overall feel was one of professionalism and technical mastery, aligning with Rife’s brand values.
Stromberg: As a brand that blends fashion with functionality in golf apparel, Stromberg required its brand pack to showcase both style and practicality. We incorporated vibrant colours and stylish design elements, reflecting the brand’s contemporary and trend-focused ethos. The design aimed to appeal to fashion-conscious golfers looking for apparel that performs on the course while looking great.
Implementation with FlippingBook
After creating the initial square brochures for print, we transitioned these brand packs into the digital realm using FlippingBook. This platform allowed us to create a digital, page-turning experience that included multimedia elements like videos and links, enhancing the user experience. The interactive format also made it easy for users to navigate and engage with the content, making the brand packs not only informative but also enjoyable to explore.
Final Thoughts
By giving each brand a more distinct and polished identity, we have helped American Golf strengthen its position in the market, catering to the diverse preferences and needs of golf enthusiasts. The use of FlippingBook has provided an innovative way to present these identities, making the brand packs a valuable asset for marketing and customer engagement.
This project underscores the importance of both adhering to brand guidelines and innovating within them to create fresh and compelling brand narratives. It’s about more than just maintaining brand consistency—it’s about telling a story that resonates with the audience and stands out in a crowded market.
At Fresh01, we believe that great design has the power to inspire, inform, and drive action. If you’re looking to elevate your brand and make a lasting impact at your next event, we’d love to hear from you. Contact us today to learn more about our services and how we can help bring your vision to life.
