The Wireless Broadband Alliance
Retained creative partnership since 2016; support across EMEA, the Americas and APAC; brand, digital, events, presentations, video and communications; creation of the WBA Services brand and digital platform.
Web Design • Event Material • Branding • WordPress • UX/UI • Marketing
– The Challenge
The Wireless Broadband Alliance operates at the centre of the global Wi-Fi and wireless technology ecosystem, bringing together operators, technology companies, cities, regulators and industry partners to support the development and adoption of next-generation wireless services.
Its communications span specialist initiatives, member activity, global events, regional programmes and commercial services. WBA therefore needs to explain complex technical subjects clearly while presenting a consistent and credible organisation across different audiences, countries and channels.
Fresh01 has supported WBA through a retained relationship since 2016, providing ongoing creative, digital and communications support across the organisation.
– Our Approach
Fresh01 acts as a long-term creative and communications partner, helping WBA turn complex information into materials that are clearer, more engaging and easier to use. Because we understand the organisation, its audiences and technical subject matter, we can support both day-to-day requirements and larger initiatives without treating every brief as a standing start.
Our work includes extensive support for the Wireless Global Congress event series across EMEA, the Americas and APAC. Each event must feel part of the wider WBA brand while retaining enough flexibility to reflect its location, audience and programme.
Fresh01 has created event identities, presentation templates, stage graphics, signage, digital assets, awards materials, video content and website updates. We have also supported WBA Services, established to launch and manage its Automated Frequency Coordination platform.
For WBA Services, Fresh01 developed the identity, messaging structure, website, diagrams and supporting visual assets, creating a distinct commercial presence while retaining a clear connection to the authority of the parent organisation.
– The Outcome
The relationship gives WBA access to a trusted external team that understands its brand, audiences, technical subject matter and internal ways of working. This continuity has helped maintain a clear and professional presence across international events, digital platforms, presentations, member communications and new commercial initiatives.
For WBA Services, the work created a more focused commercial identity and digital platform, helping audiences understand a technically complex proposition more quickly while preserving its link to the wider WBA organisation.
