Soulscape
Ongoing charity partnership; public-facing website design and development; campaign identities and microsites; social content and video; annual reports and marketing communications; support across youth, mental health, education and community initiatives.
Web Design • Campaigns • Branding • WordPress • Marketing
– The Challenge
Soulscape is a charity working with schools across Wokingham and Bracknell to give young people the space and support they need to think independently, build confidence and deal with the pressures around them.
Its work spans mental health, environmental awareness, community issues, creative learning and faith-based education. Each initiative has its own audience and purpose, but all need to feel connected to the wider Soulscape organisation.
Like many charities, Soulscape operates with a small team and limited internal marketing resource. The challenge is therefore not simply to produce attractive materials, but to help the organisation communicate clearly with young people, schools, volunteers, supporters and funders without creating an additional burden for the team.
– Our Approach
Fresh01 works closely with Soulscape’s trustees and management team as an ongoing creative and communications partner.
Our role spans brand development, websites and microsites, social content, video, annual reports and wider marketing communications. We are also brought in to strengthen individual campaigns and funding initiatives with the visual and written content needed to give them greater impact.
Fresh01 designed and developed Soulscape’s public-facing website, creating a clearer digital platform for explaining the charity’s work, programmes and wider purpose.
We have also created identities and supporting communications for a number of bespoke initiatives.
CARE, standing for Creation, Awareness, Recycling and Educating, helps young people channel their concerns about climate change into positive activity.
The Lounge provides a safe space in schools where students can talk with trained volunteers and Soulscape staff.
Give and Take is a preventative programme addressing the issues that can draw young people towards drugs, gangs and unhealthy forms of belonging.
REvive helps schools bring religious education to life through discussion, interviews, theatre and group activities.
Inside Out is a creative arts and mental-health programme giving young people the opportunity to explore and express how they feel through professionally led sessions.
Each initiative needs its own character while remaining recognisably connected to Soulscape. Fresh01 provides the flexibility to develop those individual identities without fragmenting the wider organisation.
– The Outcome
The relationship has given Soulscape access to a broader range of creative skills than would normally be practical for a charity of its size.
Rather than relying on individual staff or volunteers to handle every communication requirement, Soulscape can draw on Fresh01 for design, digital, content and campaign thinking when it is needed.
As Soulscape Team Manager Michelle McLeish described it, Fresh01 has helped the charity think more carefully about different audiences, articulate its messages and give the organisation “a new energy” across newsletters, social media, digital content and the website.
The result is a long-term creative partnership that helps Soulscape present important and sometimes sensitive subjects with greater clarity, relevance and confidence.
