SEO (search engine optimization) has a number of criteria to ensure your website is ranking on search engines and that the right people can find your business. This criterion covers everything from the meta description, alt text and keyword searches – which can seem very daunting. The theory is by meeting these criteria and understanding the basics, you can use SEO to your advantage.
There are simple online solutions that can help you begin this journey by conducting an audit of your website.SEO Site Checkup provides simple, professional-quality SEO analysis and critical SEO monitoring for websites. By making their tools intuitive and easy to understand, SEO Site Checkup has helped thousands of small-business owners, webmasters and Search Engine Optimisation professionals improve their online presence.

SEO Site Checkup is a dedicated team of professionals and webmasters with over 15 years of experience in the industry. They’ve seen how algorithms, penalties, and factors have evolved since the early days of search. As professionals and site owners, they know first-hand where webmasters need to focus and spend their time.

The Philosophy

This area of marketing doesn’t need to be difficult. While there are more than 200 Google ranking factors that determine a website’s ranking in search engine listings, the overall purpose of SEO is straightforward:

Search engine optimization doesn’t need to be difficult. While there are more than 200 Google ranking factors that determine a website’s ranking in search engine listings, the overall purpose of optimisation is straightforward:

To help search engines better understand a website’s intended topic or niche. Improve a website’s user experience and credibility (through relevant backlinks) to validate the site’s value to search engines.

Improve a website’s user experience and credibility (through relevant backlinks) to validate the site’s value to search engines. The site checkup offers an easy-to-understand and comprehensive set of tools to help you understand your website from a search engine’s perspective. In just a matter of a few seconds and a couple of clicks, you can see how a search engine may interpret your site. Their reports also let you know of any problems or technical shortcomings.

The Benefits

They offer an easy-to-understand and comprehensive set of tools to help you understand your website from a search engine’s perspective. In just a matter of a few seconds and a couple of clicks, you can see how a search engine may interpret your site. The SEO reports also let you know of any problems or technical shortcomings on your website that may be hurting your search engine rankings.

They are proud that their reports focus on the latest search trends and factors. For example, a website’s loading speed is a relatively newer search engine ranking factor. Their toolbox covers all such analyses to help you compete and succeed in the modern digital marketing world.

They also understand that SEO is one of the most dynamic fields in the online business world. It constantly evolves with new updates, algorithms, and ranking factors. You may have already heard about Google Panda, Google Penguin, and Google Hummingbird updates. SEO Site Checkup’s site is constantly updated to reflect the latest changes and factors in search engine algorithms.

To help you better understand how the Search Engine Optimisation world works, they also publish weekly articles on the latest SEO updates and proven tips and tricks. Visit their “Articles” page and you will find plenty of actionable tips and tricks that you can instantly put to use. More importantly, all the SEO tips and tricks that they share on their blog reflect the latest SEO developments.

You can find a link to the free tool here