Fresh01 Multimedia Agency

Fresh01 are proud and excited to announce the launch of Second Nature-Security Skills for the Traveler a new and unique, multimedia rich, interactive e-learning course that has been developed exclusively for The Lockheed Martin Corporation.

Building on our success from other e-learning courses like Maxwell Lucas’ Travel Angel, and along with our extensive multimedia credentials, Fresh01 were asked to enter a competitive tender to develop an e-learning course for Lockheed Martin in 2010. Fresh01 won and were subsequently awarded the contract to develop Second Nature in June 2010, with scripts being delivered just 2 weeks later!

Lockheed Martin Second Nature E-learning Course Trailer from Fresh01 Media Channel on Vimeo.

Developed over a period of 16 months, including close liaison with Lockheed Martin’s International Security Operations team in Bethesda, USA, Fresh01 engaged Lockheed Martin’s Corporate brand guidelines to create a course that would sit alongside the 3000 or so others already in The Lockheed Martin SABA Learning Management System.

Fresh01 were asked to treat Second Nature as a cluster of mini original feature film quality experiences with interactive questions at the end and during the course. All filming was captured in HD quality and then down-sampled to meet the SCORM demands of the SABA system. Each film was meticulously storyboarded and broken into bite sized pieces which were then signed off for accuracy prior to entering heavy periods of post production. The bespoke composed sound sculpture and music score has added hugely to the feel and scale of the course which greatly emphasises the depth of the films, brings pace, and links the whole visual together with the narration.

Fresh01 worked closely with the Lockheed Martin International Security Operations team throughout the production of Second Nature to ensure that every detail was measured, checked for accuracy and originality, and that the whole course would be successfully delivered to, and received by, several thousands of travelers around the world.

The Second Nature course is supported by a 3 disk set that contains DVD video and DVD Rom versions. This was also created by Fresh01 together with all support materials and direct marketing collateral both on and off-line. Phase II will include a roll out to mobile platforms and tablets.

Fresh01 were proud to be present at the premiere of the Second Nature course held at Lockheed Martin headquarters in Bethesda, USA on July 14th 2011.

from:  http://blog.sonos.com/culture/how-your-dads-music-influences-your-taste/

Fresh01 are excited to announce the win of a new client, Popgentech. Fresh01 will be creative partners delivering digital, film and print to support their ongoing expansion and marketing plans. Popgentech are a vibrant ScienceTech company that has developed a unique approach for the ‘rapid identification of rare genetic variants in large populations, This approach represents a significant advancement in the identification and utilisation of genetic biomarkers, which are fundamental to the development of personalised medicine.’ The approach uses the process of population filtering to target human healthcare, “it is an exciting time for Fresh01 to be part of this process of what we consider ‘new learning’. Working closely with Jason Mundin, Director of Collaborations, and Frank Massam CCO, Fresh01 will be creating a dynamic visual language that will help Popgentech bring their product to market in a new and exciting way bucking the current trends” Kurt Ozficici, managing director states.

read more about popgentech here

At the Web 2.0 Expo in San Francisco, Wired co-founder Kevin Kelly gave the first keynote of the day. His topic? The six trends he believes are most important for the connected world we live in going forward. Specifically, he broke these down into six verbs.
“In general these are the long term trends as we look forward over the next twenty years,” Kelly says. So what are they?

•    Screening — Kelly notes that whereas there used to be just the television screen and then the computer screen, now screens are everywhere. And increasingly, everything will be a screen — all surface. There will be a “one screen for all,” Kelly says.
•    Interacting — Right now, interaction is limited mainly to our fingertips, Kelly says. But the iPad is changing that — it’s about using more of your body now. And going forward, things like gestures, voice, cameras, and other things in our technology will transform the way we interact with everything. And yes, he brought up Minority Report.
•    Sharing — While most people think of this right now as the top level social ideas, “we’ve just begun this process,” Kelly notes. The self-tracking of everything we do is now coming into play, he notes. This includes location, realtime pictures and videos, etc.
•    Flowing — “We’re now into a new metaphor for the web,” Kelly says noting that we started with the desktop on computers, then pages for the web. Now the realtime stream connected to the web is the thing.
•    Accessing — We’re moving to a world where it’s about accessing information and media and not owning it. We see this now with the rise of Netflix, but soon that will fully hit the music space too.
•    Generating — “The Internet is the world’s largest copy machine,” Kelly says. Going forward, there will be an importance placed on things that cannot be easily copied. A key to this is an easy way to pay and content that is hard to copy. Immediacy is a key — if you want something right now versus when it can be copied. Personalization is another key, he says.
Kelly notes that not all of these things may hit in a major way, but this is how he sees things going right now.

MG Siegler

http://techcrunch.com/2011/03/29/6-verbs/

thats right and new gaff to make life a bit easier! we now got a second space at Carlisle Street W1.

Same number for all locations just ask for the person you want to speak to

switchboard: +44 (0)207 739 1255

Head Office
81 Rivington Street,
London, EC2A 3AY

Studio 1
10 Carlisle Street,
London, W1D 3BR

Studio 2
Prenn Dell, Doles lane,
Wokingham, RG41 4EB