Fresh01 have won the account for The BEST Show, by Emap. After a 3 way pitch we have delivered a striking creative to launch this new show. The BEST show is a brand new concept from Emap that replaces Specifier and will sit alongside Interbuild Onsite at the NEC in October 2010. Fresh01 came up with the concept using cherries to depict the choice available at the new show, and this in turn gave us a rich colour pallette of pinks, purples and reds - making the brand and campaign really stand out from the crowd. The roll out will involve a printed brochure, advertising, banners and animations, signage and DM pieces and overall creative direction.
Fresh01 are delighted to announce the win of a brand new pharmaceutical client. The start of this project is to help launch a new product called Mirrorball, billed as ‘one of the most important biomolecular screening product launches of the decade’, we are currently undertaking a global digital teaser campaign that will focus on the unveiling at The SBS 16th Annual Conference & Exhibition in Phoenix, Arizona, USA. Fresh01 are responsible for the exhibition presence, stand and all collateral for the show including giveaways and merchandising. The product is the first in line of a multiple brand and digital repositioning programmes that Fresh01 will spearhead through 2010.
“This is an extremely important win for Fresh01, and proves our strong track record in branding through multimedia is second to none.”
Kurt Ozficici, MD Fresh01
Fresh01 have been commissioned by the Kennel Club to help rebrand the nation’s favourite family crossbreed show “Scruffts” and all show collateral. The show for 2010 has a new sponsor, ‘James Wellbeloved’ therefore a rebranding exercise was required, to neatly incorporate the new relationship – Scruffts is a fun, family orientated competition and the new designs needed to reflect this. We will be rebranding all show collateral including a new show poster, flyer, postcard, outdoor banner and forms. “We are very excited to be involved in this years’ Scruffts it helps cement an already strong relationship with the Kennel Club’ comments Andy Jackson senior creative at Fresh01
http://www.thekennelclub.org.uk/scruffts
About the Kennel Club
The aim of the Kennel Club is to promote in every way the general improvement of dogs, and the Kennel Club team works hard behind the scenes to achieve this aim and also towards ‘making a difference for dogs’.
We are: The UK’s largest organisation dedicated to the health and welfare of dogs.
Our Objective: The Kennel Club of today holds within it the broadest remit to protect and promote the general wellbeing of dogs. At its heart are programmes and investments in education and health initiatives to help dog owners across the UK to have healthy happy dogs living long lives with responsible owners.
Fresh01 are delighted to have won this work for the all new Infrastructure Show. Created by Emap this show will run alongside Interbuild Onsite and BEST in August 2010 at The NEC. The Infrastructure Show, will be a key feature at best, a new area dedicated to infrastructure innovation and major projects.
The Infrastructure Show brings together the civil engineering sector to meet the challenge of delivering large scale infrastructure projects in the UK.
Fresh01’s solution was to use a ’supportive’ girder shape to highlight the ‘i’ and use sky and earth colours as a palette - The imagery is gritty and urban to reflect the source material. The overall campaign is eyecatching and powerful. The roll out will involve a digital brochure, advertising, banners and animations, signage and DM pieces and overall creative direction.
see more here:
http://fresh01.com/archives/2110?type=featured+work
The RetroPod was a handmade iPod case created from a vintage Sony Sports Walkman shell. It was big, heavy, and yellow, and only mostly waterproof. You had to open the case to get at the iPod’s controls.
Working with one of our long standing partners and friend Tina Tillard, Fresh01 have created a logo and stationery range to help launch her new start up. Tina Tillard specialises in training basic business development and communication skills to non-sales staff, based on tried and tested sales techniques. She removes the fear and stigma of selling from staff, for whom using basic sales skills in their daily work, could deliver major benefits to their employers in both, new business revenue and customer retention.
Tina is also an external business development resource, and a highly experienced conference and motivational speaker.
website coming soon