February 26, 2010 – 6:09 pm
Fresh01 have won the account for The BEST Show, by Emap. After a 3 way pitch we have delivered a striking creative to launch this new show. The BEST show is a brand new concept from Emap that replaces Specifier and will sit alongside Interbuild Onsite at the NEC in October 2010. Fresh01 came up with the concept using cherries to depict the choice available at the new show, and this in turn gave us a rich colour pallette of pinks, purples and reds - making the brand and campaign really stand out from the crowd. The roll out will involve a printed brochure, advertising, banners and animations, signage and DM pieces and overall creative direction.
February 25, 2010 – 4:04 pm
Fresh01 are delighted to announce the win of a brand new pharmaceutical client. The start of this project is to help launch a new product called Mirrorball, billed as ‘one of the most important biomolecular screening product launches of the decade’, we are currently undertaking a global digital teaser campaign that will focus on the unveiling at The SBS 16th Annual Conference & Exhibition in Phoenix, Arizona, USA. Fresh01 are responsible for the exhibition presence, stand and all collateral for the show including giveaways and merchandising. The product is the first in line of a multiple brand and digital repositioning programmes that Fresh01 will spearhead through 2010.
“This is an extremely important win for Fresh01, and proves our strong track record in branding through multimedia is second to none.”
Kurt Ozficici, MD Fresh01
February 24, 2010 – 4:16 pm
Fresh01 have been commissioned by the Kennel Club to help rebrand the nation’s favourite family crossbreed show “Scruffts” and all show collateral. The show for 2010 has a new sponsor, ‘James Wellbeloved’ therefore a rebranding exercise was required, to neatly incorporate the new relationship – Scruffts is a fun, family orientated competition and the new designs needed to reflect this. We will be rebranding all show collateral including a new show poster, flyer, postcard, outdoor banner and forms. “We are very excited to be involved in this years’ Scruffts it helps cement an already strong relationship with the Kennel Club’ comments Andy Jackson senior creative at Fresh01
http://www.thekennelclub.org.uk/scruffts
About the Kennel Club
The aim of the Kennel Club is to promote in every way the general improvement of dogs, and the Kennel Club team works hard behind the scenes to achieve this aim and also towards ‘making a difference for dogs’.
We are: The UK’s largest organisation dedicated to the health and welfare of dogs.
Our Objective: The Kennel Club of today holds within it the broadest remit to protect and promote the general wellbeing of dogs. At its heart are programmes and investments in education and health initiatives to help dog owners across the UK to have healthy happy dogs living long lives with responsible owners.
February 20, 2010 – 9:05 am
Fresh01 are delighted to have won this work for the all new Infrastructure Show. Created by Emap this show will run alongside Interbuild Onsite and BEST in August 2010 at The NEC. The Infrastructure Show, will be a key feature at best, a new area dedicated to infrastructure innovation and major projects.
The Infrastructure Show brings together the civil engineering sector to meet the challenge of delivering large scale infrastructure projects in the UK.
Fresh01’s solution was to use a ’supportive’ girder shape to highlight the ‘i’ and use sky and earth colours as a palette - The imagery is gritty and urban to reflect the source material. The overall campaign is eyecatching and powerful. The roll out will involve a digital brochure, advertising, banners and animations, signage and DM pieces and overall creative direction.
see more here:
http://fresh01.com/archives/2110?type=featured+work
February 17, 2010 – 5:48 pm
The RetroPod was a handmade iPod case created from a vintage Sony Sports Walkman shell. It was big, heavy, and yellow, and only mostly waterproof. You had to open the case to get at the iPod’s controls.
January 29, 2010 – 9:15 am
Working with one of our long standing partners and friend Tina Tillard, Fresh01 have created a logo and stationery range to help launch her new start up. Tina Tillard specialises in training basic business development and communication skills to non-sales staff, based on tried and tested sales techniques. She removes the fear and stigma of selling from staff, for whom using basic sales skills in their daily work, could deliver major benefits to their employers in both, new business revenue and customer retention.
Tina is also an external business development resource, and a highly experienced conference and motivational speaker.
website coming soon
January 25, 2010 – 6:50 am
From the archive: Macintosh launched by Apple
Originally published on 25 January 1984
Geoff Andrews and Peter Fiddick
Apple Computer, the firm that gave Silicon Valley its style, was converted to Madison Avenue values at a stroke yesterday for the simultaneous launch on both sides of the Atlantic of the computer that will fight its battle with IBM. With all the showbiz of a car launch, including the lights, dry ice, and a revolving stage, Macintosh (“the biggest advance in the office since the telephone and the calculator”) was launched in both New York and London as the first stage in Apple’s bid to revitalise the company after the comparative failure of its Lisa computer and in the face of burgeoning sales for the IBM personal computer. Based on the advanced 32-bit architecture developed for Lisa, Macintosh is built round a powerful Motorola 68000 microprocessor with 128K of RAM and a 512K version due later this year. It has a built-in nine-inch screen, weighs only 171b (77kg) and will fit into a canvas bag the size of an average ruck-sack, with a price in the region of $3,100.
Apart from its power, the secret of the Macintosh’s potential is its ease of use, based on the Xerox concept of the “mouse”. The mouse, a device centred on a ball bearing which fits neatly in the palm of the hand, is wheeled round the desktop acting as a cursor between labels or “icons” displayed on the screen which do away with complicated instructions to the machine. It makes the Macintosh very easy to use, particularly in its graphics program.
Geoff Andrews
The Guardian, Monday 25 January 2010
January 4, 2010 – 6:08 pm
Freshsound our recording division is proud to announce a contract to create and publish a series of podcasts for QEB Hollis Whiteman. The first of these informative casts can be found on their home page.
QEB Hollis Whiteman is one of the leading sets of Barristers chambers in this country specialising in crime, fraud and regulatory law. They came to Fresh01 to look at a new way of delivering these messages at pace and in a relaxed environment. Our outside unit will also be recording on site at the end of this month.