Ever wondered what marketing actually means? For the most part, it’s considered to be a precursor of advertising, a method to shift your products and services off the shelf. But is there more to it than this? The real definition includes the act of promoting and selling goods, whereby market research alongside advertising is upheld via an internal marketing team or an agency’s planned strategies.
So, clearly, there is a lot more to marketing than just the design of advertisements alone. If you have stumbled upon this blog trying to discover what marketing agencies do and which type you need, then you’re on the right path. Here we unravel some of the corporate jargon into simple and understandable terms, this week we are focusing on terms used such as all-purpose marketing agencies, multimedia agencies, consultants, creative, digital, strategist, marketing consultancies, web-based agencies, specialist agencies and social media agencies.
Here we unravel some of the corporate jargon into simple and understandable terms. This week we are focusing on terms used such as all-purpose marketing agencies, multimedia agencies, consultants, creative, digital, strategist, marketing consultancies, web-based agencies, specialist agencies and social media agencies.
All-Purpose Marketing Agencies
So, where to start with agencies? Agencies, firstly need to stand out, which often means creating a comprehensive title like multimedia agency. Don’t get me wrong, there’s nothing wrong with that, the question is, what does a multimedia agency actually do? Well, let me tell you, they are there to offer their input in terms of advice, then effectively fulfill the creative and technical work devised by in-house marketing teams or external consultants that large organisations have hired. They serve as a one-stop shop in terms of marketing ideas and creatives services that fulfill those ideas.
At Fresh01, we offer a hybrid of the services all these agencies offer, with strong references to that of a creative, digital and multimedia agency. Our services include graphic design, film/motion technology, brand identity, software development and much more. Why not contact us today? We plan and fulfill the work that many strategists and consultants simply advise on.
The next common phrase thrown around is marketing consultancy agency. These agencies are ones that are hired to strategically identify, target and plan actions to put into fruition. However, they rarely get involved in how to have these strategies technically completed, whether it’s a website being built, graphic design being drawn up or otherwise. This is usually where businesses head to the nearest creative agency, the people who actually produce the work, places like Fresh01.
In creative agencies – where the work actually happens – plans get executed and businesses get what they need. They work alongside each internal marketing department within client organisations to create well-rounded products or services to best suit the needs of the business. This will usually include aspects of designing and creating tools in order to drive consumer awareness and sales growth through various methods such as graphic design, book design and software development. Despite this, the more technological side of marketing activities can also be separated into the sole purpose and work of companies that are known in the industry as web-based agencies, or simply web agencies.
Specialist Marketing Agencies
A web-based agency is slightly different from a creative agency, focusing solely on digital marketing and software development. This type of agency is currently very popular due to the exponential growth of access and use of digital media in recent years. They are approached to complete the actual hands-on-tools work, rather than simply offering advice on what direction to take.
The term social media agency wasn’t even around 20 years ago, but with the rise of digital influencers and a celebrity obsessed culture, marketing gurus need to divulge into this market. It is one of the fastest methods of having products viewed by the end consumer. Social media agencies who help build and maintain social networking platforms such as Twitter, YouTube and Instagram are essential for those desiring to keep up with the most modern trends in marketing.
Alternatively, a more traditional yet still current type of agency is a public relations agency. PR agencies ensure that a business’s products and services remain relevant in the media. This is a vital process to ensure that a business stays accessible to the customer – there is no use in having the world’s best product if nobody has heard of it.
Overall, for businesses to survive and live another day, marketing agencies are a must. They not only help consult businesses on the factors that are making them less competitive in their sector, but they also have the necessary tools to make that business a success. They spot the things that internal marketing departments overlook, because fresh eyes on a project enable alternative ideas. So that being said, get in touch with the right people and save yourself time and money.
Watch out for more upcoming blog articles on the terminology commonly used in marketing in addition to more types of agencies out there…there are new terms and agency types popping up every day!