Fresh01 are delighted to have won this work for the all new Infrastructure Show. Created by Emap this show will run alongside Interbuild Onsite and BEST in October 2010 at The NEC. The Infrastructure Show, will be a key feature at best, a new area dedicated to infrastructure innovation and major projects. The Infrastructure Show brings together the civil engineering sector to meet the challenge of delivering large scale infrastructure projects in the UK.

Fresh01’s solution was to use a ‘supportive’ girder shape to highlight the ‘i’ and use sky and earth colours as a palette – The imagery is gritty and urban to reflect the source material. The overall campaign is eyecatching and powerful. The roll out will involve a digital brochure, advertising, banners and animations, signage and DM pieces and overall creative direction.