As part of Fresh01’s continuing relationship with the Wireless Broadband Alliance (WBA), we were asked to help launch a new, special initiative that is intended to accelerate affordable wireless connectivity around the world with the ‘HOPE’ for Connectivity charter

Problem

As any new launch, there is a huge undertaking from the back office team to make sure the project is synchronised and produced on time on budget and on schedule. The World Wi-Fi Day is be a global platform to recognize and celebrate the significant role Wi-Fi is playing in getting cities and communities around the world connected. It will champion exciting and innovative solutions to help bridge the digital divide, with Connected City initiatives and new service launches at its core. WBA needed to trust a design partner to build a brand, website and a visual language that could be shared across multiple continents

Solution

A bright and visual website with powerful imagery. Positive and optimistic colouring sharing elements of the core WBA brand DNA. fast paced launch in preparation of a global summit.

Result

A beautiful site that sharing videos, case studies, data findings on impacts of Wi-Fi, announcing projects related to connecting the unconnected or creating a better World with a better connectivity with Wi-Fi. Fresh01 are delighted to be part p this initiative. See the site here: http://worldwifiday.com/