Ubiquigent needed a new visual language and website to match their marketing strategy. A new commercial director was brought on board and recommended Fresh01 help them with the marketing challenges that they faced. Their current website was built on old Microsoft technology, making it difficult to update. The graphics and branding appeared tired and didn’t reflect the high-tech solutions the company was offering. The brand needed to have invigorating product lines that supported the market.
Fresh01 fine tuned the identity of Ubiquigent by developing a new colour palette and designing new icongraphy and supporting materials.
The website was rebuilt from scratch in WordPress and an ecommerce engine added. The result is a very slick and functional website that is very SEO-optimised.