Fresh01 are delighted to announce that they are the new lead agency for TTP Labtech.

“Strategically this is a very important win for Fresh01 – TTP Labtech are a global brand developing high quality, innovative and robust instrumentation for life science companies spanning the healthcare, biotech and pharmaceutical sectors. The maturity and experience needed with the creative and strategic services will tax, pretty much all of our skill sets and departments” remarks Kurt Ozficici, managing director and creative lead.

Working with the marketing team – spearheaded by Russell Wheatcroft, the initial stages of the project, has kicked off with a global teaser campaign to precede the launch of a new product, “Mirrorball”. Billed as ‘one of the most important biomolecular screening product launches of the decade’. The teaser campaign consisted of twitter pushes, printed ads, and html emails to drive audience to the launch at SBS in Arizona, where Fresh01 had produced a bespoke exhibition stand, displaying all TTP Labtech products and showcase Mirrorball.

Fresh will continue to develop branding, digital and DM strategy throughout 2010, starting with a core redesign of the TTP labtech website and support collateral.

Click the red arrow to view the work so far.