British vineyard, Kingscote Estates tasked Fresh01 with a complete company rebrand – everything from the website to the bottle labels. Always one to rise to a challenge, Fresh01 set about planning, designing and creating a knockout brand supported by a suite of materials and an interactive, responsive website.
The nature of the company’s existing website meant that Fresh01 could approach Kingscote with a drawing board full of new ideas. The planned content for the site evolved during the build, which meant the build itself grew in scope and ambition. Kingscote and Fresh01 established a close collaboration and together, they were able to adapt the site to accommodate the changing creative needs of Kingscote and its brand.
A project of this size requires dedication and great attention to detail. Fresh01 and Kingscote wanted to create a site that was both engaging and a pleasure to navigate, and both were prepared to invest the required time to ensure that those high standards were met. The site has been designed and built to be responsive across all devices. Visitors will enjoy a great user experience regardless of whether they are viewing it on a desktop or smartphone. In addition, the back-end was designed to be user friendly so the client would be able to update the content, independently, in their own time and at their own convenience.
Working with Kingscote Estates gave Fresh01 an opportunity to produce a consumer-focused site. Kingscote is uniquely placed in a rural setting, offering outdoor activities and local produce – three things that lend themselves well to online marketing and social media promotion. Fres01’s design concept included full-bleed images of the vineyard and surrounding valley alongside a history of the area and outdoor pursuits that are available to put the vineyards in context. The website’s purpose is to ensure the company has an online presence and to promote Kingscote as an aspirational leisure destination. It isn’t hard to sell, the valley has a Roman history and is on the Bluebell Steam train route. What’s more the estate offers wine tours, wine tasting, a cookery school, falconry and bushcraft to name a few. Combined with the stunning images of the vineyard and surrounding countryside, it’s hard to resist booking a visit.
With a sleek new design that achieves both functionality and an impressive aesthetic, the client should experience huge surge of interest from the site’s launch – perfectly timed for the approaching summer holidays. David Ashwood, Media Producer at Fresh01 feels rightly proud of the finished site and comments that: “It’s been a great opportunity for Fresh01 to strengthen its portfolio while promoting a fantastic British vineyard and winemaker.” Visit http://kingscotevineyards.com/ to see for yourself.
Dedicated to the fond memory of Christen Monge.