Fresh01 won the Interbuild 09 work after a three-way competitive pitch process, and have designed two stand out campaigns for the new Interbuild Onsite and Interbuild Specifier shows. Our ‘Specifier’ campaign featured here, targets architects, engineers, project mangers, contractors or developers. This new part of Interbuild will be a dedicated, innovative showcase of construction products, process and design. The campaign that Fresh01 devised takes the ‘Specifier’ as a silhouette and recreates a virtual environment that simulates the creative process. The ‘heads’ become part of the Interbuild identity suggesting that the show and the specifier are ‘Full of Ideas’ and ‘Full of Imagination’. The look is very classical and disciplined, using black and white, hard grained photography.
The visual treatment will be rolled out across adverts, DM, ticketing, web and signage.