Gulf Print is a show produced by Fairs & Exhibitions a long standing client of Fresh01. Its the only event for the Middle East market for Exhibitors keen to be seen as leading suppliers to the Middle East market. The show brings comprehensive seminar programs with key industry speakers addressing the latest issues, along with the very best and innovative in the print world. Fresh01 came up with the solution to mix old traditions with new look and feel – we ‘tipped our cap’ to wood block type and using the limited palette of CMYK created a digital artwork that runs through the whole campaign. Along with the strap line ‘The Full Colour Experience.’