Fairs and Exhibitions have been delivering world class events since 1958. The company now creates and organizes international trade events for business and consumers from all over the world. The 2009 Gulf Educational Supplies & Solutions Exhibition (GESS), running in parallel with the Global Education Forum (GEF), have been a client of Fresh01 for 3 years now. The mixture of East and West cultural understandings always made this a difficult brief. ‘Lost in translation’ was the first hurdle! All creative has to be translated into arabic, any subtle wit originating from copy and design had to work across both cultures.
Fresh01 delivered a successful campaign for the 2009 show using vibrant young images to reflect the future, whilst looking at heritage and culture as a backdrop. Fresh01 are currently working on the 2010 show.