Fresh01 have been chosen to spearhead a new brand push for adventure cycling company GREENROCK.

“We’ve evolved their logo in preparation for a roll out into clothing and merchandising, and will be creating a new ecommerce site that integrates social and direct marketing”, explains Kurt Ozficici, MD of Fresh01. “There is a temporary site where you can see the trips that they organise, and we have already created a range of mini brands that will evolve over time for their rides and events, with very evocative titles like ‘Into Thin Air’ (Indian Himalaya),  ‘Northern Exposure’ (Norway’s Arctic Circle) and ‘The Tour of the Haggis’ (The Scottish trip!)”.

The whole roll out is expected to complete by last quarter 2010 with the launch of the merchandising and clothing ranges. “We love working with Fresh01 as their design team really ‘get’ GREENROCK and how we want to develop the brand. The new logos are fantastic and we’re especially excited by Fresh01’s expertise in multimedia and social marketing. Our rebrand with Fresh01 is the perfect way to celebrate our second decade in the adventure travel business and beyond!” Laura Stone – Director – GREENROCK