Bircham Dyson Bell has become a major client for Fresh01 over the last 2 years. Having worked with them on the design and build of an international partner site, Lexwork, in 2007, we were invited to pitch for the 08/09 graduate campaign. We won a three-way pitch on the strength of our creativity, credentials and competitive costs. Through a combination of client briefing, attendance at events, and focus groups, Fresh01 were able to produce a campaign that strongly matched the brief. The campaign focused on the theme that the success of Bircham Dyson Bell is a reflection on the success of all its individuals – with the key message ‘Our success is a reflection of you’. The use of ‘reflection’ features heavily throughout the campaign, with a mirrored information brochure and USB stick and a mirrored stand for the events. The campaign was translated onto the web through the use of bold colours with a focus on the individuals that shape Bircham Dyson Bell today and in the future. Whilst working on the graduate campaign, we were also appointed to redesign and build the new Bircham Dyson Bell corporate website.