Fresh01 are delighted to announce the launch of  ECOVELOCITY 2011. Fresh01 won the account to become digital suppliers for the event, run by UK metro newspaper. The site was designed and built in an incredibly rapid time. Turnaround was 2 weeks from taking the brief to the live site. The show is intended to be a ‘festival of motoring packed with the very latest no-compromise, hi-tech and ultra-low-carbon vehicles and accessories.’
Fresh01 had to make the site clean and bright, and very simple to use, with a fully content managed WordPress system. It features intricate javascript menus to make the site more dynamic and ‘fun’ to use. ‘In the absence of the British Motor Show in 2011, ecovelocity will be the most important and unmissable motoring event of the year, showcasing the best real-world cars for real-world motorists at a single location. see the new site here.

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About UK Metro
At first it was only available in London, but now commuters in 16 of Britain’s major cities can pick up a free copy of Metro as they travel to work in the morning. Every weekday morning some 1.3 million copies are distributed across the UK making Metro the world’s largest free newspaper and the fourth biggest newspaper in the UK.