Fresh01 have won the account for The BEST Show, by Emap. After a 3 way pitch we have delivered a striking creative to launch this new show. The BEST show is a brand new concept from Emap that replaces Specifier and will sit alongside Interbuild Onsite at the NEC in October 2010. Fresh01 came up with the concept using cherries to depict the choice available at the new show, and this in turn gave us a rich colour pallette of pinks, purples and reds – making the brand and campaign really stand out from the crowd. The roll out will involve a printed brochure, advertising, banners and animations, signage and DM pieces and overall creative direction.