Fresh01 were appointed by Source BioScience to help in the development of their existing brand and digital strategies across their business which spans diagnostics, genetic analysis and stability storage services. This rebrand involves developing the brand through strategic cross-media projects including web redesign, print advertisements, brochures and online banner ads.
One of the projects recently completed by Fresh01 was the production of an updated corporate video which will be shared across social media channels and used within promotional material at external events.
The objective for the video was to give an overview of the company’s different business functions, their values and an insight into what goes on behind the scenes. We incorporated each of these factors within the film, which featured interviews with key team members across each of Source BioScience’s departments. The video was shot using natural lighting and soft focus, so the finished look and feel appeared inclusive and subtle, giving it a wider appeal.
Using After Effects for animations, captions and map graphics, the video captures the company’s essence completely.
Russell Wheatcroft, Head of Group Marketing, commented: “The team at Source BioScience are delighted with the corporate video which has been very well received, both by internal teams and our core markets. We look forward to working with Fresh01 on future video productions.”
The video is available to see on the Source BioScience LinkedIn channel, social media sites and YouTube.
If you would like an informal discussion on brand development or film production, please do feel free to get in touch with Greg Feltham, Managing Director at [email protected] for more details.