Fresh01 the multimedia agency are proud to unveil the new website for  Royds LLP - an expanding 18 partner City of London commercial solicitors firm , www.Royds.com
The site moves the firm in a new direction, portraying a bright , modern and more dynamic firm. The site is friendly , easy to navigate and encourages the visitor to dig deep, the tone of voice is accessible and jargon free, written by inhouse teams led by Kim Tasso.
Fresh01 commissioned bold and lively shots of London scenes that helped represent the locations of the partners’ specialist areas.
The site involves a full wordpress cms that delivers jquery animations to the front page, using html5 to make content available for mobile devices easier. We are excited to extend our portfolio of professional services and hope to continue and develop on this work with the Royds team into 2012.

Royds:
Royds LLP is a law firm providing the full range of legal services to businesses,charities and private individuals. We are based close to St Paul’s in the City of London. We were established as a solicitors practice in 1904 and now have over 40 lawyers led by 17 partners and supported by a hard working team of 15 business services staff. The firm is particularly well known for its retail property, commercial litigation,employment and family/private client practices and we have a number of AIM listed and large private companies in our client portfolio. As a founder member of the international association Interleges, Royds has a strong client base in Europe, the United States, Asia and the Middle East.

Building on our success from other e-learning courses like Maxwell Lucas’ Travel Angel, and along with our extensive multimedia credentials, Fresh01 were asked to enter a competitive tender to develop an e-learning course for Lockheed Martin in 2010. Fresh01 won and were subsequently awarded the contract to develop Second Nature in June 2010, with scripts being delivered just 2 weeks later!

Developed over a period of 16 months, including close liaison with Lockheed Martin’s International Security Operations team in Bethesda, USA, Fresh01 engaged Lockheed Martin’s Corporate brand guidelines to create a course that would sit alongside the 3000 or so others already in The Lockheed Martin SABA Learning Management System.

Fresh01 were asked to treat Second Nature as a cluster of mini original feature film quality experiences with interactive questions at the end and during the course. All filming was captured in HD quality and then down-sampled to meet the SCORM demands of the SABA system. Each film was meticulously storyboarded and broken into bite sized pieces which were then signed off for accuracy prior to entering heavy periods of post production. The bespoke composed sound sculpture and music score has added hugely to the feel and scale of the course which greatly emphasises the depth of the films, brings pace, and links the whole visual together with the narration.

Manroy Engineering

One of the Manroy PLC group of companies provide solutions for weapon design, production and mounting requirements for Infantry, AFV, and Naval platforms. Manroy manufactures the .50″ M2HB machine gun with Quick Change Barrel, the 7.62mm GPMG, tools, gauges and also provides a full and comprehensive spares service along with the associated training for both weapons.Manroy also design and manufacture, PWS, one man turrets and weapon mounts. All Manroy equipment is on active service with worldwidd and NATO forces and are registered with NATO Codifications in the UK. Our total commitment to quality and service, together with our firmly established reputation for reliability and value is our customers assurance of a first class service and product. Manroy was originally formed in 1975 to support the spares requirements of the British Army. In 1980 it started producing .50″ M2HB Heavy Machine Guns and began development of the QCB System about a year later.

www.dbconsulting.co.uk

“Club Hemisphere - Firing electrical pulses of proper music to synapse near you!”

Manroy Engineering

One of the Manroy PLC group of companies provide solutions for weapon design, production and mounting requirements for Infantry, AFV, and Naval platforms.

Manroy manufactures the .50″ M2HB machine gun with Quick Change Barrel, the 7.62mm GPMG, tools, gauges and also provides a full and comprehensive spares service along with the associated training for both weapons.Manroy also design and manufacture, PWS, one man turrets and weapon mounts. All Manroy equipment is on active service with worldwidd and NATO forces and are registered with NATO Codifications in the UK. Our total commitment to quality and service, together with our firmly established reputation for reliability and value is our customers assurance of a first class service and product. Manroy was originally formed in 1975 to support the spares requirements of the British Army. In 1980 it started producing .50″ M2HB Heavy Machine Guns and began development of the QCB System about a year later.

Fresh01 - the multimedia agency will be closed from 23rd December - 3rd January from Fresh01 Media Channel on Vimeo.

Condition ONE Demo from Danfung Dennis on Vimeo.

A new iPad app out today in the app store, called Condition ONE, allows users to physically control the camera’s perspective in movies by moving their bodies as if they’re holding the camera.

The app was created by photojournalist Danfung Dennis and his partners as a way to make more immersive documentaries, but the format has the potential to work for any subject matter that is enhanced by a feeling of immersion (sports, live music, etc.).

Dennis stopped by the Wired offices on his way to Jason Calacanis’s LAUNCH ‘Pad event in Mountain View, California, a couple weeks ago and what we saw was impressive. The act of controlling the camera’s perspective immediately creates a visceral feeling of being inside the video. We’ve seen a similar experience in 360-degree video viewers on the web, but the tablet/gyroscope element takes the effect to another level.

The app was born from Dennis’s experience covering combat conditions overseas. “It was difficult coming back from Afghanistan and not being able to convey what I saw,” says Dennis, who was embedded with marines during a large offensive in 2009. “I had to create a technology to do it.”

The app turns specially encoded video into a virtual reality experience, where the iPad becomes your window into the movie that you’re watching. Using the iPad’s gyroscope, as you twist your body the viewing window follows with you as if you were in control of the video’s camera. Want to see where that gun fire is coming from? Just turn your body (with the iPad) and look. It’s an experience that’s “almost like gaming,” says Dennis. As soon as you start watching a film this way, the unique experience becomes clear.

While the effect gives the impression that some fancy 360-degree camera is involved, Dennis claims that the video can be shot with readily available equipment available at any camera store. We suspect this means a wide-angle lens of some sort, but Condition ONE is being coy about its trade secrets. There are edges to the video, it’s not a full 360 degrees, but there’s a wide enough field of view to feel like you’re in the movie.

The app itself is free and users purchase immersive movies through the app. Dennis says there are a handful of 10- to 15-minute films already available. The company has been in talks with The New York TImes and CNN about branded channels and hope the app catches on as a way to provide a premium experience so that people will actually pay for content.

“None of it is proprietary until you get to our software,” says Dennis. That means that the only thing content providers pay for is the licensing. CNN, for example, would shoot a video themselves using Condition ONE’s techniques, then hand it over to Dennis’s team for encoding and after that it would be available for purchase through the iPad app.

Dennis’s documentary, Hell and Back Again, also premiered recently and is the end-result of his trip to Afghanistan that first gave him this idea. As the name suggests, it depicts the combat that soldiers face there and the trials they are bombarded with at home after they return.

Download Condition ONE here.

Keith Axline edits Wired.com’s Raw File blog and writes about music and tech culture. He also plays in a band called Domestic Electrics.
Follow @kaxline and @signalandnoize on Twitter.

Fresh01 are delighted to announce that Crain communications have chosen Fresh01 for the second year running to roll out campaigns for UTECH Europe, PU China, PDI and PDM

The campaigns will rely on strong offline and online creative, attracting exhibitors, sponsors and vistors to these very high profile shows. “Brand exploitation will be key to the success and longevity of these shows, they already are market leaders and Fresh01 will be seeking through the design excellence to keep them at the top” says, Kurt Özfıçıcı and Managing Director  Fresh01

About Crain
An industry leader, Crain Communications Inc is one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia. As an authoritative source of vital news and information to industry leaders and consumers worldwide, each of the company’s newspapers, magazines and websites has become required reading in its respective business and consumer sectors.