People say you shouldn’t always trust first impressions. People are wrong. At Fresh01, we’ve got extensive experience of creating exhibition collateral which will get you noticed for all the right reasons. We’ve worked on prestigious events ranging from the National Boat Shows to the Interbuild Show and offer a complete creative solution from beginning to end. But we have one thing extra that our competitors don’t – and that’s knowing the trade secrets.
At a trade show, getting noticed counts, so talk to us and we can guide you through the pre-show details, as well as how to maximise your opportunities during the show itself and achieve the best results once you’re back in the office.
More than 400 exhibitors appear at the average expo and so making a splash is all-important. But contrary to popular belief, it isn’t just about where you’re located, so that great pitch near the water fountain isn’t necessarily going to help you. Instead, it’s all about finding the right space for your business, right in the sweet spot of not just the most traffic, but the best traffic for your business.
Of course, none of this matters if your stand isn’t well designed. You’ll have an average of between 5 to 15 minutes to impress a visitor, so if it isn’t eye-catching from the start, nobody’ll want to do business with you. And that’s definitely a no-no.
We’ll advise you on which type of stand will work, according to the show. For some, a tabletop is ideal. For others, you need a ten or twenty foot backwall exhibit, and for the really big ones, a twenty by twenty foot island is the way to go. They might require a larger budget, but they’ll be a showstopper that everyone is going to remember.
If you want to be ahead of the game, steal a march on more than 80% of your competitors and do some pre-show promotion. Once you’ve targeted your ideal audience, either from previous events or through new business, decide what’s the best way of attracting them – anything from trade press ads to a targeted email campaign can deliver impressive results.
Once your potential clients are at the show, they’re a captive audience so now’s the time to start wooing them. Advertising always helps, but make sure that it’s aimed at the right market – a misplaced billboard is a budgetary fail. Likewise, a celebrity appearance at your stand can draw big crowds, but make sure that they’re getting the message out, not just attracting a load of spectators for the sake of it.
We’ll help you plan your activity ahead of the event and keep things on track, allowing you time to perfect your pitch. It’ll also give you a chance to look into who your best leads are and to start pursuing those tenaciously.
On the day, staff should be friendly and communicative. People remember those who make a good impression, and whoever is on your stand is representing your company and its aims for the day. PS don’t forget to smile!
Finally, after the show is over, take some time to debrief your event activity with the team so any feedback and new ideas can be implemented into pre-planning your next activity.
We’ve got an unparalleled track record of achieving stand-out for our clients. Share your event plans with us and we’ll help you make that all-important first impression.