Fresh01Blog

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April 21st 2015 hails a monumental step for mobile communications. A sophisticated algorithm will be released into cyberspace that prioritises search listings based on mobile optimisation. And in plain English? Unless your site has be designed to offer a great user experience to people visiting it on a smartphone then you’ll go to the bottom of the pile. It won’t matter if your company fits the search criteria best, is the closest, has received the best feedback, is the biggest, fastest, strongest – even if it’s in the Forbes 500 (as 44% of those failed the test too) – it simply won’t get a look in.

Fitting then, that leading the mobile charge is the world’s most popular search engine. Google is so popular it experiences 1,100,000,000 monthly visits and even has a verb in its honour. And as of 21st April, when someone decides to ‘Google it’ the listings will have been pre-tested to show mobile users sites that will actually work on their phones.

Since when did mobile become such a behemoth? Cisco’s Visual Networking Index has some stark statistcs: in 2014, mobile traffic was nearly 30 times the size of the entire global internet in 2000 and almost half a billion mobile devices and connections were added last year. According to the Global Web Index, 80% of web users own a smartphone, half of all searches are performed on mobile devices and 60% of users report that they are unlikely to return to a site that isn’t mobile optimised. Google’s algorithm is, therefore, the service’s own attempt to follow the market and keep its customer base happy. It is a business after all.

So what should other businesses be doing to keep up? It could be argued that if the brand is well known then this change in search engine listings will have little effect. Certainly, the Forbes 500 companies that fall foul of the mobile-friendly criteria are unlikely to have too much to worry about. For the rest of us, it makes good business sense to ensure the website is mobile friendly, regardless of Google’s launch. Mobile friendly sites render different layouts depending on the size of the browser screen. To do this, responsive design helps the content to adapt, automatically changing the number of columns displayed, scaling images to the appropriate size and enabling the menu to work differently according the device. That’s not all, the site will be configured differently so the user has a simple, efficient experience even if they’re on a small screen in a rush-hour commute.

The mobile revolution has already happened, Google’s algorithm is simply forcing companies to acknowledge it and embrace a growing business opportunity. Don’t get left behind and don’t miss out on premium search engine results. It’s time to give Fresh01 a call.

 

Meet Hannah, our newest design intern from across the pond

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Hannah who? Just kidding, we know Hannah. But you don’t! We’d love to introduce you to our new design intern, Hannah Williams.

So Hannah, who are you?

I am an American student, a Hilton Head Island resident, a High Point Panther, a ‘South Banker’ at LSBU, a quirky blogger, a graphic designer, and a freelance marketing copywriter.

And what have you been working on so far?

After two weeks at Fresh01, I have designed 12 sample logos for a recruitment agency, one MSDS material safety data sheet for a genetic analysis and diagnostic business, and several pitching projects for global brands.

Sounds promising. What’s are the most important things you’ve learned?

In just 30 hours I have learned the importance of tea in the work environment, that Skype conversations are the future for a successful business, and how to digest the English accent (I have to remind myself that people are still speaking the same language!). Being a Fresh01 intern has become my favourite part of the week.

Well we’re glad to have you. Last one… What do you want to take from Fresh01 into your future?

Because of Fresh01, my ‘study abroad’ experience has been enlightened. I came to London to gain design experience, to be a part of the culture, and understand the business relationship between London and New York. As my college journey comes to an end, I intend on moving to New York to pursue graphic design in all its forms. With my experience from Fresh01, I hope to stand out from the crowd. I hope to not just be an island girl or quirky blogger, but a passionate designer chasing her own spontaneous bliss.

We don’t think you’re ‘just’ anything Hannah, we think you’re Fresh.

Read Hannah’s blog: www.spontaneousbliss.blogspot.com


Make your annual report as impressive as your results

At Fresh01 we help our financial clients successfully improve the quality of their communication channels with their institutional and individual shareholders, whilst showing them significant cost-savings and a lessened impact on the environment.

Proud to work with FTSE and AIM-listed clients, our portfolio includes Annual Reports for companies including Manroy Plc, Kea Petroleum Plc and Stratex International Plc.

Our showreel demonstrates how we have successfully used both print and digital channels to present clients’ corporate messages and keynotes.

We create bespoke creative packages to meet your organisation’s objectives, with a simple production process from concept through to delivery, deployed to any platform or device.

In addition, we are also able to provide a secure and reliable London-based typesetting, printing and fulfilment facility, and with our tiered Bronze, Silver and Gold packages, we can offer a solution to suit any requirement.

For further information, please do not hesitate to get in touch with Greg Feltham who will be happy to tell you more about our award-winning company.

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Spruce up – get the best out of your exhibition collateral with Fresh01

People say you shouldn’t always trust first impressions. People are wrong. At Fresh01, we’ve got extensive experience of creating exhibition collateral which will get you noticed for all the right reasons. We’ve worked on prestigious events ranging from the National Boat Shows to the Interbuild Show and offer a complete creative solution from beginning to end. But we have one thing extra that our competitors don’t – and that’s knowing the trade secrets.

At a trade show, getting noticed counts, so talk to us and we can guide you through the pre-show details, as well as how to maximise your opportunities during the show itself and achieve the best results once you’re back in the office.

More than 400 exhibitors appear at the average expo and so making a splash is all-important. But contrary to popular belief, it isn’t just about where you’re located, so that great pitch near the water fountain isn’t necessarily going to help you. Instead, it’s all about finding the right space for your business, right in the sweet spot of not just the most traffic, but the best traffic for your business.

Of course, none of this matters if your stand isn’t well designed. You’ll have an average of between 5 to 15 minutes to impress a visitor, so if it isn’t eye-catching from the start, nobody’ll want to do business with you. And that’s definitely a no-no.

We’ll advise you on which type of stand will work, according to the show. For some, a tabletop is ideal. For others, you need a ten or twenty foot backwall exhibit, and for the really big ones, a twenty by twenty foot island is the way to go. They might require a larger budget, but they’ll be a showstopper that everyone is going to remember.

If you want to be ahead of the game, steal a march on more than 80% of your competitors and do some pre-show promotion. Once you’ve targeted your ideal audience, either from previous events or through new business, decide what’s the best way of attracting them – anything from trade press ads to a targeted email campaign can deliver impressive results.

Once your potential clients are at the show, they’re a captive audience so now’s the time to start wooing them. Advertising always helps, but make sure that it’s aimed at the right market – a misplaced billboard is a budgetary fail. Likewise, a celebrity appearance at your stand can draw big crowds, but make sure that they’re getting the message out, not just attracting a load of spectators for the sake of it.

We’ll help you plan your activity ahead of the event and keep things on track, allowing you time to perfect your pitch. It’ll also give you a chance to look into who your best leads are and to start pursuing those tenaciously.

On the day, staff should be friendly and communicative. People remember those who make a good impression, and whoever is on your stand is representing your company and its aims for the day. PS don’t forget to smile!

Finally, after the show is over, take some time to debrief your event activity with the team so any feedback and new ideas can be implemented into pre-planning your next activity.

We’ve got an unparalleled track record of achieving stand-out for our clients. Share your event plans with us and we’ll help you make that all-important first impression.

 

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New year, new you: how to slim down your business courtesy of eLearning

Are you sitting comfortably? Good. Then let us tell you a story. No, we’re not talking about the kind that you’d read in a book (so last millennia); this is a very modern tale about a world in which eLearning can have all manner of health benefits to your business.

Once upon a time, conventional teacher-classroom set-ups were the key to finding business solutions and training staff. But since its advent 15 years ago, eLearning has changed the face of traditional learning, especially as it has evolved and become more slick and streamlined – which is just the effect it can have on your business. So, how can it help you to trim down the post-Christmas bulge and ensure that operations are as lean and nimble as can be?

1. eLearning can boost productivity

The Fortune 500 can usually be relied upon to stay ahead of the curve when it comes to business practice, so the fact that 40 per cent of companies who rank amongst this trailblazing elite use eLearning techniques to train employees tells its own story – and one with a particularly happy ending. IBM is one such forward-thinking adopter of eLearning strategy and tools. The effect? It has reported a staggering 50 per cent increase in efficiency. Why? Because better trained employees equal more streamlined and better quality output. What’s more, IBM estimates that for every $1 spent on training employees, $30 has been ploughed back into its productivity. Compelling, sit-up-in-your-chair stuff, right? But that’s not all.

2. eLearning can save money and time

It stands to reason that if productivity can up the work efficacy of your employees then it will be benefitting your purse strings. But in even more basic terms, since eLearning can be picked up at any time and anywhere, it dispenses with both the small and large costs usually associated with staff training, from travel expenses to outlay for printed materials. Throw into the mix that training disruptions are kept to a minimum since everything fits around your employees’ schedules (not those of a trainer), and hey presto, a few more pounds are shaved off the average business bulge.

3. eLearning helps employees stay in peak mental condition

When it comes to eLearning, the proof is in the pudding. A poll of companies that use this method to educate staff reveals that some 72 per cent believe eLearners absorb information anywhere between 25 – 60 per cent quicker than those using traditional learning methods, while their learning curve is reportedly some 60 per cent steeper. Impressed? You should be; of the 72 per cent of companies that has taken training online, the stats reveal that 46 per cent are likely to be leaders in their fields. Education is, as they say, the most powerful weapon. And with eLearning there’s no excuse not to equip your staff with the ammunition necessary to fire that weapon with a straight aim. Need further proof? An estimated 25 per cent of employees leave their roles on account of insufficient training opportunities.

4. eLearning is the future

As employers, all of us have to keep one eye on how the future of industry is expected to unfold over the decade ahead. And since 18,000,000 college students now take at least one class online, the outlook is, undoubtedly, bright courtesy of digital education.

5. So where should you start?

Fresh01 has been a world leader in SCORM-compliant eLearning programmes since 2001. We don’t like to blow our own trumpet, but our well-established reputation as the premier supplier of eLearning solutions to the security industry is borne out by the fact that we scooped the Communicator Award for excellence in multimedia for Lockheed Martin USA’s ‘SECOND NATURE®.

But we’re far too busy for too much patting ourselves on the back; the world of eLearning never sits still, and neither do we. Instead we keep ahead of the curve when it comes to our intuitive, interactive and immersive programmes, which balance fun (via game and quiz formats) with testing and enhanced content including film to voiceover to soundscaping.

There has never been a better time to shave the unwanted excess, trim down and keep your staff engaged, happy and performing better – all the while saving you money. It is, as they say, a no-brainer.

Contact Greg Feltham to discover the benefits for yourself.

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Bringing Science to Life

Ever wished your creative could look fresh, no matter where it’s being seen? At Fresh01, we’re experts in creating new and exciting ways to deliver creative excellence. Whether it’s evolving static print-based designs into interactive animated infographics or adding film and app-based content, our expertise in repurposing and enhancing existing content helps bring our clients’ projects to life.

Add into the mix our in-house music team, skilled in creating soundtracks and soundscapes to fit and match the mood and tone of voice, and your project then begins to take on a whole new lease of life. Contact [email protected] for more details.


Fresh01- bringing Science to life V.01 from Fresh01 Media Channel on Vimeo.


Fresh01 support UK charity Home-Start

As part of our commitment to Corporate Social Responsibility, we were delighted to donate our design skills to the Wokingham branch of national charity Home-Start, a charity providing home-visiting support to families with young children. This practical volunteer-based resource offers families both practical and emotional support and helps over 32,000 families every year.

Home-Start operates through a combination of private, corporate, government and philanthropic funding. Whilst the Wokingham branch were delighted to be awarded a Heritage Lottery grant a few years ago, the need for their services is growing and with this in mind, we wanted to contribute in a meaningful way by designing their annual report this year, with Foster Wheeler generously donating the printing of the report.

We spoke with Mandy Özfiçici, who has been working with the 100% rated Wokingham branch for over four years, firstly as a home-visiting volunteer before moving to her current role of Scheme Co-ordinator three years ago. She shared that watching relationships develop with volunteers and families is the most rewarding part of her job. She is always so pleased when a family no longer needs a volunteer as this means they have managed to make it through the difficult period and feel strong enough to face parenting alone.

Home-Start relies on the support of volunteers to ensure they can continue to support, and indeed, increase the number of families they can help across the borough. Without this vital support and donations received, the charity would find it very difficult to offer the level of support it currently provides.

The impact on families who receive support from Home-Start is obvious, with one family claiming that the work the charity does “has made a big difference to the whole family.” Volunteers also love working with families, with one volunteer proud to say that “Home-Start volunteering has helped to put my own life into perspective, and also shows how support and friendship can make such an amazing difference to young families.”

You can find out more information about the charity here

 

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Fresh01 deliver latest project for EcoPayz, global payment solutions provider

We have recently completed our latest project for EcoPayz, a payment solutions business that offers instant, safe and convenient payment services to customers and businesses across the globe.

Due to attend the EiG conference, EcoPayz needed an updated brochure to promote their services to potential business leads. With content and imagery to be supplied, our brief was to produce a piece of literature which showcased their capabilities and strengths in their market.

Using supplied brand guidelines, we created a solution which incorporated elements of the existing brand, such as the thick borders, strong colours and use of circles, whilst stripping back the brochure to be a simple and effective tool, making intelligent use of white space.

 

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We worked with EcoPayz using our project management system, meaning that members of EcoPayz staff, based across the world, could see real-time updated designs and could approve simultaneously. This collaborative approach allowed for a seamless approval process across multiple departments and global offices.

Nicola Cooper, Media Services Manager at EcoPayz shared: “Thank you ever so much for the great work that Fresh01 have done. I have spoken to our team who were giving out the brochures on site at EIG and they were really pleased with them.”

The project was achieved on time, on budget and on brief and we are  looking forward to helping EcoPayz develop their brand further in the year ahead.

If you think your business could benefit from a brand refresh, then don’t hesitate to get in touch with Greg Feltham [email protected]

 


Could you be our new Web Developer?

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Fresh01 are pleased to announce that we have a vacancy for a Full Stack Web Application Developer within our fast growing Multimedia and Graphic Design agency. We are very proud of our impressive client list and seek a highly motivated, driven and ambitious Web Developer with a minimum of 4 years’ experience to continue our award-winning work.

You will need to be a strong conceptual thinker, comfortable in all aspects of modern web technologies across multiple devices, and adept at taking work from concept through to final production. Integrity and exceptional standards in coding is a foremost requirement. Attention to detail and exceptional Mac skills are essential.

To be considered for this role, the ideal candidate will have:

College or University degree

Strong portfolio demonstrating a high level of skill in web development

Be able to work in a team and on own initiative

Advanced knowledge of HTML5 and CSS3

Advanced knowledge of JavaScript and JQuery

Superior knowledge of PHP and MySQL

Expert Knowledge of WordPress

High level of knowledge in other PHP based CMSs (e.g. Drupal)

Knowledge of responsive design, advanced web design for mobile technologies and web apps.

Knowledge of Microsoft technologies e.g. .net and SharePoint, eLearning Development Standards, Native App Development, SEO Knowledge, Logic Pro and After Effects would be an advantage.

The role is based at our Wokingham studio with occasional days in our Liverpool Street office. To be considered for this post, please send your CV and salary expectations to our Lead Technologist David Ashwood at [email protected]

A little more about us:

Fresh01 are an award-winning, multimedia agency, blending high technology with branding, sound and vision and we like to think, perspective. We create apps, design identities, and write soundscapes and music. We produce brochures and exhibitions. We make websites that are bulletproof, create digital experiences. We film, produce and deliver beautiful eLearning programs that really make a difference.

At Fresh01, there are common core values that we believe really do gel us and set us apart. We are above all, creative with business intelligence. We work with honesty and integrity. We are all high achievers with exceptional client service, we believe in strong teamwork and we share and explore ideas.