Fresh01Blog

Branding refresh for renowned London restaurant

Ciao Amico!

We’ve been enjoying la dolce vita of late, having been asked to carry out a branding refresh for a renowned London restaurant, Trattoria Ibleo. Specialising in Sicilian cuisine, they attract customers from near and wide and are a firm favourite of many an esteemed diner, being placed within the top 1% of London restaurants on TripAdvisor.

The business required a complete redesign of their corporate identity, a customer loyalty programme devised and an email marketing campaign established to support their expansion plans.

If you feel your company’s branding could benefit from a freshening-up (see what we did there…), please contact Greg Feltham or call +44 (0) 207 739 1255 for an informal chat.

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Fresh01 sponsor the Jack Roberts Racing team

Jack be nimble, Jack be quick…

As part of our commitment to supporting fresh new talent, we recently confirmed our sponsorship of the Jack Roberts Racing team. To help Jack in his quest for racing glory, we provided branding identity for the team and designed the sponsorship brochure.

Jack is competing in the 2014 MG Trophy Championshipone of the UK’s most exciting single-make club championships. We were delighted to be able to sponsor this future Lewis Hamilton, and he’s already made quite a splash across the motoring section of the newspapers and on the track.

You can follow the team’s progress on Facebook and see him in action at Knockhill on the 13th of July. His talent and (excuse the pun) drive really encapsulate the spirit of Fresh01, so keep up the good work Jack, we’re all rooting for you!

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Vacancies for design graduates

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Fancy spending the summer with us? We’re looking for two talented and enthusiastic design graduates to join us for a three month paid placement in our Wokingham or London studio. This is a fantastic opportunity to join our team and develop your knowledge and experience within a very busy multimedia environment.

The roles entail working with the design team on brand identities, creative campaigns to support advertising, artworking, infographics, film and video shoots and storyboards, web design and animation.

To be considered for this role, you will have:

College or university design degree or HND equivalent
Maximum 2 years out of further education
Good and strong portfolio demonstrating a high level of unique creativity using Adobe creative suite
Must be able to work in a team and be self-motivated

Experience of Logic Pro, After Effects, WordPress and Drupal would be an advantage.

These roles could lead to a full-time position if successful.

How to apply: Please send us a cover letter, CV along with examples of your portfolio to Kurt Ozficici, Creative Director.

A little more about us:

Fresh01 are an award-winning,  multimedia agency, blending high technology with branding, sound and vision and we like to think, perspective. We create apps, design identities, and write soundscapes and music. We produce brochures and exhibitions. We make websites that are bulletproof, create digital experiences. We film, produce and deliver beautiful eLearning programs that really make a difference.

At Fresh01, there are common core values that we believe really do gel us and set us apart. We are above all, creative with business intelligence. We work with honesty and integrity. We are all high achievers with exceptional client service, we believe in strong teamwork and we share and explore ideas.


We’re hiring!

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This is a fantastic opportunity to join our team and develop your experience as an excellent and established middleweight graphic designer. Reporting directly to our Senior Designer, the successful applicant will be working from concept to delivery on projects including branding, design for print, film shoots and website builds.

To be considered for this role, you will have:

Strong problem-solving skills
The ability to work unsupervised in a very busy environment
Strong web / cross-platform design and UX experience for apps and websites.
Full working knowledge of Adobe Creative Suite
Wordpress, Drupal and php experience
A robust design portfolio of unique work, including examples of online projects
2 -3 years’ experience within an agency environment

Skills in the following would also be an advantage:

Experience in working on Logic Pro, After Effects, animation skills and HTML5

The role would be based in either our Wokingham or our London studio, close to Liverpool Street. Salary dependent on experience.

How to apply:
Please send us a cover letter, CV along with examples of your portfolio and salary expectations to Kurt Ozficici, Creative Director

A little more about us:

Fresh01 are an award-winning,  multimedia agency, blending high technology with branding, sound and vision and we like to think, perspective. We create apps, design identities, and write soundscapes and music. We produce brochures and exhibitions. We make websites that are bulletproof, create digital experiences. We film, produce and deliver beautiful eLearning programs that really make a difference.

At Fresh01, there are common core values that we believe really do gel us and set us apart. We are above all, creative with business intelligence. We work with honesty and integrity. We are all high achievers with exceptional client service, we believe in strong teamwork and we share and explore ideas.

 


Latest addition to the Fresh01 team

 

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Reflecting our global client base, the latest addition to the Fresh01 team is Namrata Muthukrishnan. With an in-depth knowledge of brand marketing, Namrata is focused on developing our market position in new sectors.

Hi Namrata, great to have you onboard – what’s the challenge ahead? 

This is an exciting time to be joining Fresh01. At the moment, I’m looking at new markets for us to enter, and identifying the best way to build our presence in these. Obviously each sector operates differently, and my role is to ensure that we are presenting ourselves in the best way to prospective clients.

What do you think you will bring to Fresh01?

Fresh clients! Fresh01 has a strong brand identity and an inherent understanding of digital marketing, so in the first instance I will be targeting companies who share this vision.  Through this approach, our business will help similarly-minded companies build their businesses through integrated campaigns.

What trends do you see taking place in our industry?

While print and television are traditional marketing channels, interactivity continues to add new dimensions to advertising. Marketers are now able to add immediacy to great creative, which is transforming the way people experience their brands and buy products. Additionally, co-branding is an interesting approach, which enables well-matched products and services to create fresh, innovative customer experiences, and this is an exciting trend that has plenty of potential to develop and grow further.

To see how Fresh01 could help your business maximise its marketing strategy, why not give us a call on +44 (0)207 739 1255 or get in touch here

 


FRESH01 presents Lycamobile Metro Campaign

If you’ve been on the underground lately, we hope you’ve seen our latest work for Lycamobile, featured in METRO.

The new creative incorporates the mobile virtual network operator’s April and May campaign messaging around ‘a world first’ and their unlimited 4G data offering. Fresh01 is delighted to be the creative lead on this campaign – good luck Lycamobile!

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Greg Feltham joins Fresh01

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A Fresh face                                                                                                

Sorry, we couldn’t resist. But, more seriously, we are delighted to announce that Greg Feltham has joined Fresh01 as a director, looking at opportunities in both existing and new areas. Having worked as both a supplier and customer with Fresh01 over the years, his vision is to help us develop our client base and build on our multimedia portfolio. Read our 60-second interview with Greg and then why not give us a call to book a date to meet up – he’d love to learn more about you and your company.

So, Greg, why Fresh01?

I have known and worked with Kurt for many years and the thing that continually impressed me during that time was the amazing creative projects he and his team have delivered. In particular, the work Fresh01 has produced for Lockheed Martin Corporation continues to be stronger, year-on-year, and really illustrates the company’s integrated approach to a client’s brief. It’s this cross-platform thinking that I find inspiring and, well, Fresh.

What do you see as the big opportunity ahead?

Amazingly, Fresh01 has never marketed itself since it started in 2001. I think that speaks volumes about its abilities when you look at the breadth and quality of its client list which has developed organically over the past decade. Now, our thinking is to actively market what Fresh01 does so well in terms of brand development and creative projects. I see huge opportunities for growth and we are already attracting interest in investment to take the business forward, so watch this space!

What’s your elevator pitch? What does Fresh01 do best?

Everything! Our niche lies in the fact that we are genuinely platform neutral. We approach a client’s project without any preconceived ideas based on our skillset – if the need is for a website, a video, an app or print-based solution, we can deliver in any medium or several media to the same level of excellence.

What’s the freshest thing at Fresh01?

We are always looking at trends and injecting new thinking into our approach and skillset. Although it’s not necessarily a new idea, we’ve recently produced a high quality e-learning platform for British Gas and Centrica, which offers a globally integrated and cost-effective solution . Despite the recent economic pick-up, clients can see the value of digital products for this type of need – maybe one of the post-recession learnings is that just because the training budget is back in place, there’s no need to spend it needlessly when a digital solution can work more effectively. Along with huge e-learning opportunities, I think this trend has the potential to be developed across other business areas too.

What’s the hottest trend you’re seeing at the moment?

Fresh01 has been creating content for its clients since its inception, but the current emphasis on the quality of content in both attracting and retaining customer audiences means that our services are more relevant and valuable than ever before. As the goalposts continue to shift on SEO, it’s never been more important to continually focus on how you can maintain a dialogue with customers through interesting content, and I think Fresh01 has a key part to play in helping its customers deliver this across all platforms and channels.

Get in touch with Greg or call 0118 979 8593.

 


Stratex International Plc – Annual Report by Fresh01

Fresh01 are delighted to announce the successful delivery of the 2013 Stratex International Annual Report & Accounts. The new report was commissioned by Perry Ashwood CFO and needed to be brought in line with the new website that Fresh01 successfully launched last summer. The look, feel and overall tone of voice echoes the new visual identity and language set by the website and will carry the company forward with their marketing endeavours throughout the coming year. The main challenge for us was the quick turnaround of the report, from concept to printed delivery which was around 8 weeks, with the visually-focused front section completed first. The accounts section is always under scrutiny until the very last minute so timing was critical, and working closely with corporate printers, Rubicon, the job was delivered on time and on budget to high acclaim from Stratex International and its shareholders. The project further strengthens Fresh01′s long-standing relationship with Stratex International Plc.

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Other related stories for Stratex international by Fresh01.com:

Stratex International in our portfolio >

Stratex International website goes live >

Fresh 01 win gold with Stratex International >

For more information about how Fresh01 can help with your Report and Accounts, Financial documents, Branding or Web requirements please contact Kurt Ozficici, Creative Director


Fresh01 creates ‘A WORLD FIRST’ for Lycamobile

Fresh01 is proud to showcase the all-new Lycamobile advertising campaign. From concept to delivery, Fresh01 media producer Lara Honeybul has been the lead creative on the campaign which is being rolled out across Europe. All ad reworks are being handled by our in-house artworking team on a 24hr turnaround.

 

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PS Financials win for Fresh01

Fresh01 have been appointed as the digital agency for PS Financials. After a three-way pitch Fresh01 were commissioned in October 2013. The site is a WordPress core using extensive JS libraries which performs cross-browser and platform. The new site which will spearhead a new marketing campaign led by Charmaine Carr, Head of Marketing went live at the end of January.

“This is a great project for us, working with a top class client and a lively team. It further enhances our credentials in the professional services sector and we hope to partner with PS Financials over the course of the next year as they hone their marketing plans for 2014-2015.”

About PS Financials:

PS Financials is the author of award winning financial accounting, order processing, budgeting, billing, project control, consolidation, and process automation software used by organisations across the globe in Europe, Africa, the Middle East, Asia, Australasia and the Americas.

 

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