Fresh01Blog

Time for a re:Fresh?

We’re not being rude, but did you look in the mirror this morning? Of course you did, you look great! But have you scrutinised your company image as closely lately? Corporate life is busy, we know that, but consider the impression you make whenever a new customer looks at your business card, website or sales presentation. Here are three things to consider.

1. Is your company image still fresh? Just like the clothes you wear, the shoes you put on your feet and the way you cut your hair, design changes. Even the biggest brands evolve their identity over the years (think Pepsi, BT, Starbucks…). If your company’s image looks the same as it did five or ten years ago, consider if it reflects your business accurately. Fresh01 can provide a full brand review and redesign service, ensuring your identity is as fresh as our name.

2. Can your customers and prospects see you? Five years ago, we weren’t swiping tablets or smartphones, yet today 95 per cent of the population uses these devices to find a product or service. If your website isn’t optimised across all platforms, chances are you’re missing out on customers and the opportunity to grow your business. Our team has the expertise you need to take care of your site and ensure it is accessible – let us take the worry out of getting the technicalities sorted.

3. Are you slipping down the ranks? Visibility used to be simple – source the backlinks and you’re seen. Today, not so much as Google continues to move the goalposts on SEO. Take any offer to ensure your company is number one on Google with a very large grain of salt. Why not save your marketing budget and talk to us about an intelligent approach to SEO that ensures you work with the world’s number one search engine, not against it.

If you’re ready to make changes for the better, we’d love to talk with you and ensure that you achieve ROI in your marketing activity. Contact us for a no-obligation brand and marketing audit to help your company create standout in its sector and achieve those results you’re looking for.

Fresh01 is a leading multimedia creative agency that helps companies achieve results through corporate positioning and brand identity development, film, digital and mobile delivery, apps, social media and marketing solutions.


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Why we love 13…happy birthday Fresh01!

As Fresh01 turns 13 we’re celebrating all the things that mark our entry into early adulthood.

1. Let’s deal with that tricky unlucky thing up front – the technical term for a fear of the number 13 is triskaidekaphobia. Along with Friday 13th being considered a less than fortuitous day, many hospitals, hotels and tall buildings often don’t feature a thirteenth floor.

2. Similarly, many sports skip number 13 when dishing out player numbers. Triathlons and, until recently, Formula One ditch the numerical black sheep too. Thankfully it’s not a problem for our maritime sports client, Alan Priddy and his Accomplish More team, who are preparing to attempt the fastest-ever circumnavigation of the globe by boat later this year. Just like us, they firmly believe in making your own luck.

3. Instead, we’ll partner with the Italians who consider 13 to be a lucky number. Buono!

4. The original US flag had 13 stars and stripes, representing the 13 colonies that formed the US. As more states were added, it was decided to increase the stars but return the stripes to 13.

5. We’re rather fond of our thirteenth client, esuasive, who design and build business applications for a wide range of clients including Capita, Virgin Atlantic, B&Q and TK Maxx.

6. We’re now enjoying our thirteenth year of working with leading prepaid international calling card provider, Lycatel, and in April our above and below the line creative work for its Lycamobile brand appeared in Metro and across London’s public transport.

7. What would 13 be without a Bar Mitzvah, my boy? We know who we’d pick to sing at our coming of age party…

8. Of course, Judas Iscariot was the thirteenth guest at Christ’s last supper. We reckon the mood might have been lifted a bit if they’d had one of our award-winning soundtracks playing in the background.

9. Folklore has it that there are 13 witches in a coven. There’s no witchcraft to what we do at Fresh01, just clever creative, beautifully executed across multiple platforms – see what we do at fresh01.com

10. While most have 12 full moons, every three or four years there are 13, which is believed to have caused medieval monks no end of problems in their time-keeping. Wouldn’t faze our talented account managers, of course.

11. The late, great Alfred Hitchcock’s first film was titled Number 13. We’re not sure if the title put backers off, but funding was pulled and filming abandoned. Actress Clare Greet had invested her own money into the project, and Hitchcock repaid the favour by going on to cast her in six of his blockbusters. We’re rather proud of our own movie moments – check them out at http://fresh01.com/#!/work/film

12. More recently, Hollywood director Ron Howard (yes, he of Richie Cunningham fame) retold the story of the aborted 1970 Apollo 13 lunar mission. With an all-star cast including Tom Hanks, Kevin Bacon and Bill Paxton, plus technical assistance from NASA, the celluloid retelling won nine Academy Awards. We’re not unaccustomed to an acceptance speech ourselves, having won awards for our work – read about our ground-breaking e-learning programme for The Lockheed Martin Corporation, which won a Communicator Award, here.

13. Well, we’re ready to blow out the candles now, but if you’re wondering what to get us, we’d really like the opportunity to talk to you about how we can use 13 years’ award-winning multimedia agency experience to help your company – get in touch at fresh01.com/contact


Fresh01 deliver e-learning resource for international utility giant Centrica

An exciting project for Fresh01 has been the launch of a new e-learning resource for international utility giant, Centrica. The product has been tailor-made to create an interactive, international travel educational tool that will be available to all Centrica employees. Promoting its duty of care, Centrica commissioned the tool as part of its commitment to employee safety while travelling abroad.

Fresh01 responded to the brief with a full storyboard, script and voiceover for the e-learning product, which was sourced and edited. Creating seven individual films shot on location and in the studio, filming entailed green screen work, kinetic type and animation. Each film featured a unique soundtrack and a unique back office system to support an interactive Q&A user interface.

The project was enhanced with an interactive app, highlighting key facts and information from the course. Through use of this e-learning tool, Centrica is able to maximise its resources to ensure a consistently high level of staff knowledge and awareness.

If you would to find out how e-learning technology can help improve your training processes, please do get in touch here or view further examples of e-learning programmes at http://fresh01.com/#!/work/e-learning

 

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Award-winning Kingscote Vineyards appoint Fresh01

We are delighted to have been appointed by award-winning English winemaker Kingscote Vineyards, which is about to deliver its first bottle of sparkling wine from its vineyards set in 50-acres of West Sussex countryside.

Fresh01 has been commissioned to create a brand identity to mirror the site’s prestigious heritage for labels, corks and foils for Kingscote’s wines and ciders. Production of Kingscote’s sparkling wine began in 2011 and so far, 15-acres have been planted, under the watchful eye of award-winning English winemaker Owen Elias. The site incorporates a two-acre apple orchard and combined, the site will produce up to 100,000 litres of wine and cider.

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The winery features a training centre and cookery school for up to 100 guests, set in one of the estate’s 14th century tithe barns. Visitors can arrive at the vineyard via a proposed stop on the famous steam engine Bluebell Railway to enjoy a range of activities developed in association with partners such as Aga, Bernard Weatherill and A Greener Alternative.

Fresh01 will also develop and maintain Kingscote’s brand identity across its digital and visitor centre experience, which will include the development of the vineyard’s website, online shop and will be providing content marketing services in addition.

To see how Fresh01 could add some fizz to your marketing strategy, why not give us a call on +44 (0)207 739 1255 or get in touch here


Branding refresh for renowned London restaurant

Ciao Amico!

We’ve been enjoying la dolce vita of late, having been asked to carry out a branding refresh for a renowned London restaurant, Trattoria Ibleo. Specialising in Sicilian cuisine, they attract customers from near and wide and are a firm favourite of many an esteemed diner, being placed within the top 1% of London restaurants on TripAdvisor.

The business required a complete redesign of their corporate identity, a customer loyalty programme devised and an email marketing campaign established to support their expansion plans.

If you feel your company’s branding could benefit from a freshening-up (see what we did there…), please contact Greg Feltham or call +44 (0) 207 739 1255 for an informal chat.

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Fresh01 sponsor the Jack Roberts Racing team

Jack be nimble, Jack be quick…

As part of our commitment to supporting fresh new talent, we recently confirmed our sponsorship of the Jack Roberts Racing team. To help Jack in his quest for racing glory, we provided branding identity for the team and designed the sponsorship brochure.

Jack is competing in the 2014 MG Trophy Championshipone of the UK’s most exciting single-make club championships. We were delighted to be able to sponsor this future Lewis Hamilton, and he’s already made quite a splash across the motoring section of the newspapers and on the track.

You can follow the team’s progress on Facebook and see him in action at Knockhill on the 13th of July. His talent and (excuse the pun) drive really encapsulate the spirit of Fresh01, so keep up the good work Jack, we’re all rooting for you!

Jack Roberts Racing

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Vacancies for design graduates

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Fancy spending the summer with us? We’re looking for two talented and enthusiastic design graduates to join us for a three month paid placement in our Wokingham or London studio. This is a fantastic opportunity to join our team and develop your knowledge and experience within a very busy multimedia environment.

The roles entail working with the design team on brand identities, creative campaigns to support advertising, artworking, infographics, film and video shoots and storyboards, web design and animation.

To be considered for this role, you will have:

College or university design degree or HND equivalent
Maximum 2 years out of further education
Good and strong portfolio demonstrating a high level of unique creativity using Adobe creative suite
Must be able to work in a team and be self-motivated

Experience of Logic Pro, After Effects, WordPress and Drupal would be an advantage.

These roles could lead to a full-time position if successful.

How to apply: Please send us a cover letter, CV along with examples of your portfolio to Kurt Ozficici, Creative Director.

A little more about us:

Fresh01 are an award-winning,  multimedia agency, blending high technology with branding, sound and vision and we like to think, perspective. We create apps, design identities, and write soundscapes and music. We produce brochures and exhibitions. We make websites that are bulletproof, create digital experiences. We film, produce and deliver beautiful eLearning programs that really make a difference.

At Fresh01, there are common core values that we believe really do gel us and set us apart. We are above all, creative with business intelligence. We work with honesty and integrity. We are all high achievers with exceptional client service, we believe in strong teamwork and we share and explore ideas.


We’re hiring!

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This is a fantastic opportunity to join our team and develop your experience as an excellent and established middleweight graphic designer. Reporting directly to our Senior Designer, the successful applicant will be working from concept to delivery on projects including branding, design for print, film shoots and website builds.

To be considered for this role, you will have:

Strong problem-solving skills
The ability to work unsupervised in a very busy environment
Strong web / cross-platform design and UX experience for apps and websites.
Full working knowledge of Adobe Creative Suite
Wordpress, Drupal and php experience
A robust design portfolio of unique work, including examples of online projects
2 -3 years’ experience within an agency environment

Skills in the following would also be an advantage:

Experience in working on Logic Pro, After Effects, animation skills and HTML5

The role would be based in either our Wokingham or our London studio, close to Liverpool Street. Salary dependent on experience.

How to apply:
Please send us a cover letter, CV along with examples of your portfolio and salary expectations to Kurt Ozficici, Creative Director

A little more about us:

Fresh01 are an award-winning,  multimedia agency, blending high technology with branding, sound and vision and we like to think, perspective. We create apps, design identities, and write soundscapes and music. We produce brochures and exhibitions. We make websites that are bulletproof, create digital experiences. We film, produce and deliver beautiful eLearning programs that really make a difference.

At Fresh01, there are common core values that we believe really do gel us and set us apart. We are above all, creative with business intelligence. We work with honesty and integrity. We are all high achievers with exceptional client service, we believe in strong teamwork and we share and explore ideas.

 


Latest addition to the Fresh01 team

 

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Reflecting our global client base, the latest addition to the Fresh01 team is Namrata Muthukrishnan. With an in-depth knowledge of brand marketing, Namrata is focused on developing our market position in new sectors.

Hi Namrata, great to have you onboard – what’s the challenge ahead? 

This is an exciting time to be joining Fresh01. At the moment, I’m looking at new markets for us to enter, and identifying the best way to build our presence in these. Obviously each sector operates differently, and my role is to ensure that we are presenting ourselves in the best way to prospective clients.

What do you think you will bring to Fresh01?

Fresh clients! Fresh01 has a strong brand identity and an inherent understanding of digital marketing, so in the first instance I will be targeting companies who share this vision.  Through this approach, our business will help similarly-minded companies build their businesses through integrated campaigns.

What trends do you see taking place in our industry?

While print and television are traditional marketing channels, interactivity continues to add new dimensions to advertising. Marketers are now able to add immediacy to great creative, which is transforming the way people experience their brands and buy products. Additionally, co-branding is an interesting approach, which enables well-matched products and services to create fresh, innovative customer experiences, and this is an exciting trend that has plenty of potential to develop and grow further.

To see how Fresh01 could help your business maximise its marketing strategy, why not give us a call on +44 (0)207 739 1255 or get in touch here

 


FRESH01 presents Lycamobile Metro Campaign

If you’ve been on the underground lately, we hope you’ve seen our latest work for Lycamobile, featured in METRO.

The new creative incorporates the mobile virtual network operator’s April and May campaign messaging around ‘a world first’ and their unlimited 4G data offering. Fresh01 is delighted to be the creative lead on this campaign – good luck Lycamobile!

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