Fresh faces

teamphotoThe growing frequency and complexity of client projects has meant bringing on board more talent. Meet the design team newbies making waves at Fresh01.

Ruth Evans came to Fresh01 from a market research company where she was the in-house designer. It had been her first role since completing an MA in graphic design. “Fresh01’s website was a revelation. I was impressed with the range of multi-media services it offered – everything from book cover design to music production. I couldn’t wait to be involved,” she said.

In less than five months at Fresh01, Ruth has worked on website design projects, book covers, videos and storyboarding and at each stage she has relished the challenge. “Thanks to a great, supportive team I’ve picked up the concepts quickly and been able to push that excellence through to all projects,” she says, “because I’ve been learning so many new things, my questioning every stage has strengthened the designs.”

Putting design principles into practice in different media and mastering the software has been fantastic but it’s book cover design where Ruth has really found her groove. Fresh01 counts a major, global book publisher amongst its client base and creating culture and genre-specific designs that embody the author’s vision is a thrill. “Working with the brand parameters and making sure the typography is spot on is as important as accurately representing what is inside the book,” she says. “I’m inspired by the books themselves, for example I’ve just finished a memoir about the 1,000 Islands on the St Lawrence River between the US and Canada – people build homes on these tiny islands so the houses look as though they are floating – now who wouldn’t be inspired by that?”

James Connolly came to Fresh01 through an unexpected route. Having studied design at university, he began working in a creative branding agency as a junior designer. Company restructuring meant the agency was no longer able to support a junior but he was offered a project manager role. For James, it was a great opportunity to hone his organisational skills but design has always been his first love. After a year, he left to take a design role with Fresh01. “It’s been amazing, I’m back doing what I love in a dynamic, supportive team,” he says.

Having been away from design for a while, James is committed to hard work and learning from the ground up. “I’ve been working on branding, brochures and flyers for a DNA sequencing client,” he says, “it’s not something that lends itself to wild arty flourishes. It requires you to be organised, methodical and considered because you have to make sure the branding message is consistent across all formats.”

James’ project management experience is being put to good use. “You have to be disciplined,” he says, “at every stage cross-reference that it is right for the client and the brand. I’m on such a positive learning curve and at a company where I feel supported to do great work.”

Emma Jones studied interactive media at college and design at university. Where better then, to cut her design teeth in the working world than at Fresh01? She’s been involved in book cover design and video storyboarding, learning on the go and enjoying every minute. “Working on the book covers offers such creative freedom,” she says, “but you also have to have the discipline to work within the brand’s parameters, so attention to detail is a must.” Emma says it’s an opportunity for the team to pull together and celebrate its strengths. “I feel so lucky to be able to draw on the talent and experience of those around me.”

Emma’s enthusiasm to learn everything she can and flex her creative muscles is mirrored by all three new designer starters. They represent a significant investment for Fresh01; an investment in its capabilities to take on bigger, more elaborate, more adventurous projects that push the creative boundaries and delight its clients.


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Toasting success

British vineyard, Kingscote Estates tasked Fresh01 with a complete company rebrand – everything from the website to the bottle labels. Always one to rise to a challenge, Fresh01 set about planning, designing and creating a knockout brand supported by a suite of materials and an interactive, responsive website.

The nature of the company’s existing website meant that Fresh01 could approach Kingscote with a drawing board full of new ideas. The planned content for the site evolved during the build, which meant the build itself grew in scope and ambition. Kingscote and Fresh01 established a close collaboration and together, they were able to adapt the site to accommodate the changing creative needs of Kingscote and its brand.


A project of this size requires dedication and great attention to detail. Fresh01 and Kingscote wanted to create a site that was both engaging and a pleasure to navigate, and both were prepared to invest the required time to ensure that those high standards were met. The site has been designed and built to be responsive across all devices. Visitors will enjoy a great user experience regardless of whether they are viewing it on a desktop or smartphone. In addition, the back-end was designed to be user friendly so the client would be able to update the content, independently, in their own time and at their own convenience.

Working with Kingscote Estates gave Fresh01 an opportunity to produce a consumer-focused site. Kingscote is uniquely placed in a rural setting, offering outdoor activities and local produce – three things that lend themselves well to online marketing and social media promotion. Fres01’s design concept included full-bleed images of the vineyard and surrounding valley alongside a history of the area and outdoor pursuits that are available to put the vineyards in context. The website’s purpose is to ensure the company has an online presence and to promote Kingscote as an aspirational leisure destination. It isn’t hard to sell, the valley has a Roman history and is on the Bluebell Steam train route. What’s more the estate offers wine tours, wine tasting, a cookery school, falconry and bushcraft to name a few. Combined with the stunning images of the vineyard and surrounding countryside, it’s hard to resist booking a visit.

With a sleek new design that achieves both functionality and an impressive aesthetic, the client should experience huge surge of interest from the site’s launch – perfectly timed for the approaching summer holidays. David Ashwood, Media Producer at Fresh01 feels rightly proud of the finished site and comments that: “It’s been a great opportunity for Fresh01 to strengthen its portfolio while promoting a fantastic British vineyard and winemaker.” Visit to see for yourself.

Dedicated to the fond memory of Christen Monge



PSI-Pay, the global payment solution provider, has partnered with Fresh01 traditionally to produce events and exhibition brochures. For their latest campaign however, the brief was a little different. Fresh01 was tasked with revamping the company’s website, not simply by adding some WordPress plugins to make it responsive but by creating an entirely new design and build.

It was a fantastic opportunity for head designer Chris Banks. “It was a novelty to be able to start with a blank page and think: ‘What do we want on the homepage? What does the client want to be prominent?’ Working out the technicalities of how to do it was secondary.” The result is a flowing site map that’s intuitive to navigate and makes PSI-Pay’s affiliations and partners a prominent fixture.


The client’s existing site didn’t integrate the brand sufficiently so Fresh01 set about enhancing the brand presence and ensuring it is prominent on every page of the site. As for the content, the refresh gave the client a great opportunity to refine the text, making it less technical and easier for a layperson to understand.

Fresh01 came up with creative solutions for the technical information such as producing a visual map to show how the PSI-Pay process works rather than having a written description as had been before. “The team went above and beyond on the design,” comments Chris, “we really thought through what was best for the client’s audience and the client was delighted.”

In fact, the client’s enthusiasm meant the creative process was harmonious and productive with good communication at every stage. It means that the finished site is better able to communicate PSI-Pay’s products and services. A great example of this is the blog section. On the previous site, it wasn’t easy to find the blogs but now they are showcased on the news page. Furthermore, an innovative scroll device enables the reader to see the three most recent blogs and then select to see all previous blogs. While the design is efficient and attractive, it has an unexpected benefit – PSI-Pay feels inspired to produce blogs on a regular basis. Once the site is live, there will be a wealth of industry insight and opinion at a site visitor’s fingertips.

“The site has been custom-built from scratch,” says Chris. “The client has had the opportunity to distil what it really wanted and needed from its website, while we have had the opportunity to flex our technical and creative muscles in tailoring it to the client’s needs. It’s a win, win.”

If you would like to see how your business could benefit from Fresh01’s multimedia creativity and expertise, call +44 20 7739 1255 or click

Video and eLearning – a user’s guide

Using video correctly can be just what you need to make a subject come to life. Allow us to present the director’s cut on how to make the most of it… Lights, camera, action

Moving pictures say a thousand words

Imagine how much easier life could be if you could just show people how to perform a task rather than painstakingly talking them through it. Well, as luck would have it, there is a way to get the message across, especially for secret aspirant Spielbergs.

Producing a training video for a major company makes perfect sense; visual aids help trainees to understand what they need to do and how to take each step in such a way that it is a repeatable and standardised process. Verbal instructions alone can be complicated or seem contradictory, but video, guided by a trainer who can explain the content, is memorable, effective – and fun. So take this as your cue to ditch that super dry PowerPoint and get that camera rolling.

I will say this only once

Wouldn’t it be nice never to have to repeat yourself? While technical processes can sound intimidating, clear step-by-step video guidance can put that right and have you wondering why you ever tried to train staff without this natty little aid. And best of all, learners can watch it on repeat without you as the trainer having to go into parrot mode. What’s more, words and even still pictures can be confusing, while an effective video will outline clear, concise instructions that will leave a viewer with no doubt as to how to perform a task

Play it again, Sam

Picture a perfect world, where every time you had to learn a new skill, you had a trainer on hand to show you just how it’s done, over and over again until you got it. They say imitation is a form of flattery, but while we’d all love to inspire that kind of adulation, the reality is that it’s just not practical in terms of time or expense to have experienced staff perform such tasks in this way.

Now picture a perfect world where you could watch a leader in their field perform these tasks over and over again – but that you could also rewind, fast-forward and pause them to your heart’s content. Enter video content, stage right.

Video can be used to illustrate a variety of situations and everyday actions, whether using experienced staff or actors who are able to showcase the essential skills and tasks that a company requires. This is both cost-effective and can offer the viewer as much flexibility as they need by stopping it at key points to reinforce what they have watched.

That’s all folks

Video is a vital tool in any eLearning situation – whether you see yourself as a budding Scorsese or you just want to get the job done. It can be the most cost-effective and time-sensitive solution for any business.

But a word of warning: it is crucial to use a well-respected production company to produce high-quality video, which might result in a higher initial outlay but the value to your business will be worth any additional expense. After all, it’s not about how big budget the movie is, but how well that budget is spent. And that’s a wrap, folks.

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April 21st 2015 hails a monumental step for mobile communications. A sophisticated algorithm will be released into cyberspace that prioritises search listings based on mobile optimisation. And in plain English? Unless your site has be designed to offer a great user experience to people visiting it on a smartphone then you’ll go to the bottom of the pile. It won’t matter if your company fits the search criteria best, is the closest, has received the best feedback, is the biggest, fastest, strongest – even if it’s in the Forbes 500 (as 44% of those failed the test too) – it simply won’t get a look in.

Fitting then, that leading the mobile charge is the world’s most popular search engine. Google is so popular it experiences 1,100,000,000 monthly visits and even has a verb in its honour. And as of 21st April, when someone decides to ‘Google it’ the listings will have been pre-tested to show mobile users sites that will actually work on their phones.

Since when did mobile become such a behemoth? Cisco’s Visual Networking Index has some stark statistcs: in 2014, mobile traffic was nearly 30 times the size of the entire global internet in 2000 and almost half a billion mobile devices and connections were added last year. According to the Global Web Index, 80% of web users own a smartphone, half of all searches are performed on mobile devices and 60% of users report that they are unlikely to return to a site that isn’t mobile optimised. Google’s algorithm is, therefore, the service’s own attempt to follow the market and keep its customer base happy. It is a business after all.

So what should other businesses be doing to keep up? It could be argued that if the brand is well known then this change in search engine listings will have little effect. Certainly, the Forbes 500 companies that fall foul of the mobile-friendly criteria are unlikely to have too much to worry about. For the rest of us, it makes good business sense to ensure the website is mobile friendly, regardless of Google’s launch. Mobile friendly sites render different layouts depending on the size of the browser screen. To do this, responsive design helps the content to adapt, automatically changing the number of columns displayed, scaling images to the appropriate size and enabling the menu to work differently according the device. That’s not all, the site will be configured differently so the user has a simple, efficient experience even if they’re on a small screen in a rush-hour commute.

The mobile revolution has already happened, Google’s algorithm is simply forcing companies to acknowledge it and embrace a growing business opportunity. Don’t get left behind and don’t miss out on premium search engine results. It’s time to give Fresh01 a call.


Meet Hannah, our newest design intern from across the pond

Hannah who? Just kidding, we know Hannah. But you don’t! We’d love to introduce you to our new design intern, Hannah Williams.

So Hannah, who are you?

I am an American student, a Hilton Head Island resident, a High Point Panther, a ‘South Banker’ at LSBU, a quirky blogger, a graphic designer, and a freelance marketing copywriter.

And what have you been working on so far?

After two weeks at Fresh01, I have designed 12 sample logos for a recruitment agency, one MSDS material safety data sheet for a genetic analysis and diagnostic business, and several pitching projects for global brands.

Sounds promising. What’s are the most important things you’ve learned?

In just 30 hours I have learned the importance of tea in the work environment, that Skype conversations are the future for a successful business, and how to digest the English accent (I have to remind myself that people are still speaking the same language!). Being a Fresh01 intern has become my favourite part of the week.

Well we’re glad to have you. Last one… What do you want to take from Fresh01 into your future?

Because of Fresh01, my ‘study abroad’ experience has been enlightened. I came to London to gain design experience, to be a part of the culture, and understand the business relationship between London and New York. As my college journey comes to an end, I intend on moving to New York to pursue graphic design in all its forms. With my experience from Fresh01, I hope to stand out from the crowd. I hope to not just be an island girl or quirky blogger, but a passionate designer chasing her own spontaneous bliss.

We don’t think you’re ‘just’ anything Hannah, we think you’re Fresh.

Read Hannah’s blog:

Make your annual report as impressive as your results

At Fresh01 we help our financial clients successfully improve the quality of their communication channels with their institutional and individual shareholders, whilst showing them significant cost-savings and a lessened impact on the environment.

Proud to work with FTSE and AIM-listed clients, our portfolio includes Annual Reports for companies including Manroy Plc, Kea Petroleum Plc and Stratex International Plc.

Our showreel demonstrates how we have successfully used both print and digital channels to present clients’ corporate messages and keynotes.

We create bespoke creative packages to meet your organisation’s objectives, with a simple production process from concept through to delivery, deployed to any platform or device.

In addition, we are also able to provide a secure and reliable London-based typesetting, printing and fulfilment facility, and with our tiered Bronze, Silver and Gold packages, we can offer a solution to suit any requirement.

For further information, please do not hesitate to get in touch with Greg Feltham who will be happy to tell you more about our award-winning company.

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Spruce up – get the best out of your exhibition collateral with Fresh01

People say you shouldn’t always trust first impressions. People are wrong. At Fresh01, we’ve got extensive experience of creating exhibition collateral which will get you noticed for all the right reasons. We’ve worked on prestigious events ranging from the National Boat Shows to the Interbuild Show and offer a complete creative solution from beginning to end. But we have one thing extra that our competitors don’t – and that’s knowing the trade secrets.

At a trade show, getting noticed counts, so talk to us and we can guide you through the pre-show details, as well as how to maximise your opportunities during the show itself and achieve the best results once you’re back in the office.

More than 400 exhibitors appear at the average expo and so making a splash is all-important. But contrary to popular belief, it isn’t just about where you’re located, so that great pitch near the water fountain isn’t necessarily going to help you. Instead, it’s all about finding the right space for your business, right in the sweet spot of not just the most traffic, but the best traffic for your business.

Of course, none of this matters if your stand isn’t well designed. You’ll have an average of between 5 to 15 minutes to impress a visitor, so if it isn’t eye-catching from the start, nobody’ll want to do business with you. And that’s definitely a no-no.

We’ll advise you on which type of stand will work, according to the show. For some, a tabletop is ideal. For others, you need a ten or twenty foot backwall exhibit, and for the really big ones, a twenty by twenty foot island is the way to go. They might require a larger budget, but they’ll be a showstopper that everyone is going to remember.

If you want to be ahead of the game, steal a march on more than 80% of your competitors and do some pre-show promotion. Once you’ve targeted your ideal audience, either from previous events or through new business, decide what’s the best way of attracting them – anything from trade press ads to a targeted email campaign can deliver impressive results.

Once your potential clients are at the show, they’re a captive audience so now’s the time to start wooing them. Advertising always helps, but make sure that it’s aimed at the right market – a misplaced billboard is a budgetary fail. Likewise, a celebrity appearance at your stand can draw big crowds, but make sure that they’re getting the message out, not just attracting a load of spectators for the sake of it.

We’ll help you plan your activity ahead of the event and keep things on track, allowing you time to perfect your pitch. It’ll also give you a chance to look into who your best leads are and to start pursuing those tenaciously.

On the day, staff should be friendly and communicative. People remember those who make a good impression, and whoever is on your stand is representing your company and its aims for the day. PS don’t forget to smile!

Finally, after the show is over, take some time to debrief your event activity with the team so any feedback and new ideas can be implemented into pre-planning your next activity.

We’ve got an unparalleled track record of achieving stand-out for our clients. Share your event plans with us and we’ll help you make that all-important first impression.









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New year, new you: how to slim down your business courtesy of eLearning

Are you sitting comfortably? Good. Then let us tell you a story. No, we’re not talking about the kind that you’d read in a book (so last millennia); this is a very modern tale about a world in which eLearning can have all manner of health benefits to your business.

Once upon a time, conventional teacher-classroom set-ups were the key to finding business solutions and training staff. But since its advent 15 years ago, eLearning has changed the face of traditional learning, especially as it has evolved and become more slick and streamlined – which is just the effect it can have on your business. So, how can it help you to trim down the post-Christmas bulge and ensure that operations are as lean and nimble as can be?

1. eLearning can boost productivity

The Fortune 500 can usually be relied upon to stay ahead of the curve when it comes to business practice, so the fact that 40 per cent of companies who rank amongst this trailblazing elite use eLearning techniques to train employees tells its own story – and one with a particularly happy ending. IBM is one such forward-thinking adopter of eLearning strategy and tools. The effect? It has reported a staggering 50 per cent increase in efficiency. Why? Because better trained employees equal more streamlined and better quality output. What’s more, IBM estimates that for every $1 spent on training employees, $30 has been ploughed back into its productivity. Compelling, sit-up-in-your-chair stuff, right? But that’s not all.

2. eLearning can save money and time

It stands to reason that if productivity can up the work efficacy of your employees then it will be benefitting your purse strings. But in even more basic terms, since eLearning can be picked up at any time and anywhere, it dispenses with both the small and large costs usually associated with staff training, from travel expenses to outlay for printed materials. Throw into the mix that training disruptions are kept to a minimum since everything fits around your employees’ schedules (not those of a trainer), and hey presto, a few more pounds are shaved off the average business bulge.

3. eLearning helps employees stay in peak mental condition

When it comes to eLearning, the proof is in the pudding. A poll of companies that use this method to educate staff reveals that some 72 per cent believe eLearners absorb information anywhere between 25 – 60 per cent quicker than those using traditional learning methods, while their learning curve is reportedly some 60 per cent steeper. Impressed? You should be; of the 72 per cent of companies that has taken training online, the stats reveal that 46 per cent are likely to be leaders in their fields. Education is, as they say, the most powerful weapon. And with eLearning there’s no excuse not to equip your staff with the ammunition necessary to fire that weapon with a straight aim. Need further proof? An estimated 25 per cent of employees leave their roles on account of insufficient training opportunities.

4. eLearning is the future

As employers, all of us have to keep one eye on how the future of industry is expected to unfold over the decade ahead. And since 18,000,000 college students now take at least one class online, the outlook is, undoubtedly, bright courtesy of digital education.

5. So where should you start?

Fresh01 has been a world leader in SCORM-compliant eLearning programmes since 2001. We don’t like to blow our own trumpet, but our well-established reputation as the premier supplier of eLearning solutions to the security industry is borne out by the fact that we scooped the Communicator Award for excellence in multimedia for Lockheed Martin USA’s ‘SECOND NATURE®.

But we’re far too busy for too much patting ourselves on the back; the world of eLearning never sits still, and neither do we. Instead we keep ahead of the curve when it comes to our intuitive, interactive and immersive programmes, which balance fun (via game and quiz formats) with testing and enhanced content including film to voiceover to soundscaping.

There has never been a better time to shave the unwanted excess, trim down and keep your staff engaged, happy and performing better – all the while saving you money. It is, as they say, a no-brainer.

Contact Greg Feltham to discover the benefits for yourself.



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Bringing Science to Life

Ever wished your creative could look fresh, no matter where it’s being seen? At Fresh01, we’re experts in creating new and exciting ways to deliver creative excellence. Whether it’s evolving static print-based designs into interactive animated infographics or adding film and app-based content, our expertise in repurposing and enhancing existing content helps bring our clients’ projects to life.

Add into the mix our in-house music team, skilled in creating soundtracks and soundscapes to fit and match the mood and tone of voice, and your project then begins to take on a whole new lease of life. Contact [email protected] for more details.

Fresh01- bringing Science to life V.01 from Fresh01 Media Channel on Vimeo.