FRESH01 presents Lycamobile Metro Campaign

If you’ve been on the underground lately, we hope you’ve seen our latest work for Lycamobile, featured in METRO.

The new creative incorporates the mobile virtual network operator’s April and May campaign messaging around ‘a world first’ and their unlimited 4G data offering. Fresh01 is delighted to be the creative lead on this campaign – good luck Lycamobile!

Lycatel Advert 0.2


Lycatel Advert




Greg Feltham joins Fresh01


A Fresh face                                                                                                

Sorry, we couldn’t resist. But, more seriously, we are delighted to announce that Greg Feltham has joined Fresh01 as a director, looking at opportunities in both existing and new areas. Having worked as both a supplier and customer with Fresh01 over the years, his vision is to help us develop our client base and build on our multimedia portfolio. Read our 60-second interview with Greg and then why not give us a call to book a date to meet up – he’d love to learn more about you and your company.

So, Greg, why Fresh01?

I have known and worked with Kurt for many years and the thing that continually impressed me during that time was the amazing creative projects he and his team have delivered. In particular, the work Fresh01 has produced for Lockheed Martin Corporation continues to be stronger, year-on-year, and really illustrates the company’s integrated approach to a client’s brief. It’s this cross-platform thinking that I find inspiring and, well, Fresh.

What do you see as the big opportunity ahead?

Amazingly, Fresh01 has never marketed itself since it started in 2001. I think that speaks volumes about its abilities when you look at the breadth and quality of its client list which has developed organically over the past decade. Now, our thinking is to actively market what Fresh01 does so well in terms of brand development and creative projects. I see huge opportunities for growth and we are already attracting interest in investment to take the business forward, so watch this space!

What’s your elevator pitch? What does Fresh01 do best?

Everything! Our niche lies in the fact that we are genuinely platform neutral. We approach a client’s project without any preconceived ideas based on our skillset – if the need is for a website, a video, an app or print-based solution, we can deliver in any medium or several media to the same level of excellence.

What’s the freshest thing at Fresh01?

We are always looking at trends and injecting new thinking into our approach and skillset. Although it’s not necessarily a new idea, we’ve recently produced a high quality e-learning platform for British Gas and Centrica, which offers a globally integrated and cost-effective solution . Despite the recent economic pick-up, clients can see the value of digital products for this type of need – maybe one of the post-recession learnings is that just because the training budget is back in place, there’s no need to spend it needlessly when a digital solution can work more effectively. Along with huge e-learning opportunities, I think this trend has the potential to be developed across other business areas too.

What’s the hottest trend you’re seeing at the moment?

Fresh01 has been creating content for its clients since its inception, but the current emphasis on the quality of content in both attracting and retaining customer audiences means that our services are more relevant and valuable than ever before. As the goalposts continue to shift on SEO, it’s never been more important to continually focus on how you can maintain a dialogue with customers through interesting content, and I think Fresh01 has a key part to play in helping its customers deliver this across all platforms and channels.

Get in touch with Greg at [email protected] or call 0118 979 8593.


Stratex International PLC – Annual Report by Fresh01

Fresh01 are delighted to announce the successful delivery of the 2013 Stratex International Annual Report & Accounts. The new report was commissioned by Perry Ashwood CFO and needed to be brought in line with the new website that Fresh01 successfully launched last summer. The look, feel and overall tone of voice echoes the new visual identity and language set by the website and will carry the company forward with their marketing endeavours throughout the coming year. The main challenge for us was the quick turnaround of the report, from concept to printed delivery which was around 8 weeks, with the visually-focused front section completed first. The accounts section is always under scrutiny until the very last minute so timing was critical, and working closely with corporate printers, Rubicon, the job was delivered on time and on budget to high acclaim from Stratex International and its shareholders. The project further strengthens Fresh01′s long-standing relationship with Stratex International PLC.











Other related stories for Stratex international by

Stratex International in our portfolio >

Stratex International website goes live >

Fresh 01 win gold with Stratex International >

For more information about how Fresh01 can help with your Report and Accounts, Financial documents, Branding or Web requirements please contact Kurt Ozficici, Creative Director

Fresh01 creates ‘A WORLD FIRST’ for Lycamobile

Fresh01 is proud to showcase the all-new Lycamobile advertising campaign. From concept to delivery, Fresh01 media producer Lara Honeybul has been the lead creative on the campaign which is being rolled out across Europe. All ad reworks are being handled by our in-house artworking team on a 24hr turnaround.











PS Financials win for Fresh01

Fresh01 have been appointed as the digital agency for PS Financials. After a three-way pitch Fresh01 were commissioned in October 2013. The site is a WordPress core using extensive JS libraries which performs cross-browser and platform. The new site which will spearhead a new marketing campaign led by Charmaine Carr, Head of Marketing went live at the end of January.

“This is a great project for us, working with a top class client and a lively team. It further enhances our credentials in the professional services sector and we hope to partner with PS Financials over the course of the next year as they hone their marketing plans for 2014-2015.”

About PS Financials:

PS Financials is the author of award winning financial accounting, order processing, budgeting, billing, project control, consolidation, and process automation software used by organisations across the globe in Europe, Africa, the Middle East, Asia, Australasia and the Americas.



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Fresh01 e-learning : Successful Sound and Vision

Using Sound to Create Successful and Powerful e-Learning by Fresh01

This post is the first in a series of Fresh01 blogs we’ve created to enlighten readers on how individual elements of an e-Learning resource come together to create a powerful e-Learning course. In this blog, we will look at how sound plays a major role in creating authoritative eLearning tools. 

E-Learning is never going to replace face-to-face training, we realise that!  At Fresh01 we champion it as a valuable support and supplement and believe it can greatly enhance traditional methods.

While face-to-face training has been the de-facto manner of teaching people, it can be limiting to an extent. At Fresh01, we use e-Learning to deliver solutions to areas where face-to-face training doesn’t warrant its extra expense or is simply, impractical.

Successful e-Learning is immersive, engages and creates an experience that builds and bridges knowledge, while also rewards effort. Traditional learning methods provide this too, but often at needless additional cost. They also often require a prescribed time and place to learn.

Did you know that learners retain around 10% of what they’re taught and tend to only implement 10% of what’s retained? E-Learning allows people to learn at their pace and implement as they learn.

Cutting through the noise to hear the detail….an insight into how we use sound enhances the Fresh01 e-Learning process.

Soundscaping is one of the most important tools we use when adding audio to our e-Learning courses. The process harmoniously layers multiple sounds and effects to produce depth and atmosphere; tone of voice and personality. Soundscaping also draws emotion and helps with pace. All of which is very beneficial to the learning process.

Audio Cues
Audio cues create a more immersive experience and are pivotal in aiding flow, and linking themes and passages together.  They also, bring recognition and attention to important sequences and key points of the film. Cues add punctuation and create richness to the graphics or visual parts of the film. Badly added audio cues can be jarring and obvious and create fragmentation, so it’s imperative to get this correct from the start.

Music and Soundtrack
The addition of theme music is often the greatest divider of opinion creatively – however an easily recognised sequence of notes can aid the learning process. Of course, each visual piece needs to be taken on its own merit. Moments like a pressurised role-playing scene or uplifting and emotional section of the course will massively benefit from appropriate music. Audio can contribute to evoking the right sort of feeling and thoughts as well as adding to situation and context.

Pace and BPM
The importance of pace and BPM cannot be understated. There is a school of thought that suggests the brain receives information differently in accordance with the number of beats per minute of the music.

Matching the rhythm and syncing the words on screen with a voice over that’s well pitched and at a suitable pace, has been shown to enhance knowledge and aid the learning objective. Once again it’s something we carefully evaluate and incorporate into each video on an individual basis.

A quality e-Learning resource is not about one single thing – it’s a puzzle with many attributes that comes together harmoniously, resulting in something more than the sum of its parts.

Fresh01 are world class e-Learning producers, creating beautiful and powerful SCORM courses that can either slot directly into your own LMS (Learning Management Solution) or if you prefer we can provide and install one for you. Our solutions are proudly used by companies large and small across the globe such as Lockheed Martin, Centrica and British Gas, Maxwell Lucas, Marathon Oil, Raytheon and Kimberly Clarke to name a few.

For more information on how we can help you invest in e-Learning feel free to drop me a line [email protected]

see more in our portfolio:!/client/music/music-for-e-learning!/client/music/film-music-for-lockheed-martin!/client/music/films-and-music-for-maxwell-lucas


Apple’s Amazing Icon Font Features Every Mac Ever Made

To celebrate the Mac’s 30th anniversary today, Apple created an amazing font set made up of tiny little Macs. It depicts every model the Cupertino company has released since the original Macintosh made its debut back in 1984, and with the right URL, you can download it for yourself.
Apple hasn’t been advertising the download, so it isn’t easy to find — but iOS developer Greg Barbosa stumbled across the link today after digging around on Apple’s website. The icons are the same ones used on Apple’s homepage today in its 30th-anniversary content.
The font doesn’t act like a regular font, though, so you won’t be able to access the icons by hitting keys on your keyboard. Instead, they’re accessible through the OS X Font Book, where you’ll be able to copy them before pasting them elsewhere.

We have no idea how long the font will be available to download — or whether Apple will change the URL once it finds out we’ve discovered it — so you’ll want to grab it as soon as you can. And if you’re up for a challenge, try naming every Mac that appears in the graphic above in the comments section.


Killian Bell (9:54 am PDT, Jan 24th)





















Goodbye 2013!

Why New Year’s Eve is the most overrated night of the year

Tuesday 31 Dec 2013 12:00 pm
Why New Year's Eve is the worst night of the year

New Year’s Eve should be the best holiday of the year.  It should be a celebration of the year that’s passed and a hopeful look at the year to come.  Unfortunately, New Year’s Eve is never that simple or easy. Here’s why New Year’s Eve is actually the worst holiday of the year.

1. The expectations are too high

She's going to have the best New Year's Eve ever... maybe

Somewhere along the line, New Year’s Eve became loaded with expectation. You’re expected to have the ‘best night ever’ in the best outfit ever and take amazing selfies at the hottest club with all of your friends.  Anything short of this unattainable ‘best night ever’ feels like a let down and you end up starting the new year disappointed. Even if you had a good time, the expectations are so high that even a good time can leave you feeling disheartened.

2. Everything costs more

Going out on New year's Eve? You'll be needing lots of this (Picture: PA)

Whether it’s food, drinks, or a cover charge, every price is hiked up on New Year’s Eve. That restaurant with the great pasta? They’re serving a price fixed menu for three times their regular price. That bar you go to every weekend with the cheep beer? On New Year’s Eve you’ll have to wait in a line around the block to pay £15 just to get in.

3. Finding a cab at the end of the night is impossible

After midnight on New Year's Eve, everyone wants one of these (Picture: iSpi-Photography)

On a normal night, some people choose to go out, some people choose to stay in. Some people go out but head home early in the evening. On New Year’s, however, everyone is out because everyone is trying to have the ‘best night ever’ (see #1). And no one is heading home before midnight. This leads to everyone leaving the pubs and clubs around the same time, looking for a cab home. Good luck. When an empty cab is finally found, people become aggressive and kind of mean. So, you end up starting the new year either being mean to a stranger or having a stranger slam a cab door in your face.

4.  Everyone is drunk

Everyone gets drunk on New Year’s Eve because, well, see #1. When you’re drunk, some things seem better than they actually are: that cute person at the club, the food at 2 am etc. Getting drunk assists in meeting #1 on this list, even though in the haze of the next morning you’ll realize that the club that was ‘absolutely amazing’ last night was actually your friend’s living room.

5. Tears are shed

New Year's Eve: Cheers! (Picture: File)

Invariably, someone in the group ends up in tears. Whether it’s because they’re the only one without someone to kiss at midnight or the night isn’t going as they planned (see #1) or they just had a bad year, tears are shed at some point. It tends to bring everyone down for a bit, as they realise that their own expectations for the new year may not be met or that their expectations for the year before didn’t pan out.

It’s a downer until someone gets everyone another drink and the DJ plays a new song.


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