Fresh01Blog

‘Strip Out’ and ‘Make Good’

We are currently working on a web rebuild for market-leading strip-out contractor, Pristine London.  Their existing website required a responsive overhaul with additional functionality added. We are also supplying social media, SEO and content services to Pristine, engaging with both their current and target audience on the wonders of our fine capital city. Why not follow them on Twitter and share your #LoveLondon stories?

“Since engaging Fresh01, our Google rankings and inbound enquiries have increased by 300% over a two month period.  It’s refreshing to have the combination of positive ROI and a team who are a pleasure to work with.” Spencer Walshe and Lee Cummins, Owners of Pristine London.

Here are some of the work in progress visuals:

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eLearning: redefining the way education and training are delivered.

Nowhere do we blend all of our skills and capabilities together more than with our eLearning solutions.

Our highly creative, interactive and immersive eLearning programmes are sought by some of the largest organisations in the world, including Lockheed Martin, Centrica and British Gas. We combine engaging narrative with original gamification – quiz formats – evaluation testing, and certification – into an intuitive user interface. We use a wide variety of content types, including film, animation, photography, voiceover and words, soundscaping and music score.

eLearning – and the technology that drives it – continues to redefine the education and knowledge transfer sector. It is estimated that at the end of 2013 eLearning was a $56.2bn industry. Over 40% of Fortune 500 companies now use eLearning techniques to train their employees and no wonder as, according to a report by IBM, companies who deploy eLearning tools and strategies have the potential to boost productivity by up to 50%.

Fresh01 have been delivering eLearning programmes since 2001, and during that time, we have become the foremost supplier of eLearning solutions to the global security industry. Recently, our SCORM-compliant ‘SECOND NATURE®’ programme for Lockheed Martin recently won the Communicator Award for excellence in multimedia.

We are first and foremost communicators. Our programmes create a heightened interest in the subject matter, which assists in building better memory retention of your material and cognitive learning,  leading to a more effective and fruitful learning experience.

For detailed case studies, FAQs and further information, please visit www.fresh01.com/elearning or contact [email protected] for an informal chat.

 

 


Enhanced range of digital publishing solutions case study : GOLF PUNK

We have expanded our digital publishing offering with the introduction of the Ceros platform.  This publishing tool enables brands to deploy rich content to multiple channels without the need for complex development resources.

We feel very excited about this addition to our suite of services and have recently had the pleasure of delivering the latest issue of Golf Punk magazine.

“We were in a hurry to publish Issue 9 and Fresh01 saved the day! They took ownership of the process from start to finish, were consultative and flexible, easy to work with and delivered on time as well as within budget. We were really pleased and won’t hesitate to use Fresh01 again for future projects.” Tim Southwell, CEO, GolfPunkMag

If you would like to know more about this flexible and responsive platform, please do feel free to get in touch with James Lovett at [email protected]



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Fresh01 to attend ITP Global Conference

Following the completion of a website rebuild for leading travel management business, International Travel Partnership (ITP), we have been invited to attend the company’s global annual conference to share the success story of this project.

ITP, established in 1985, have over 2,400 employees across their partner network and operate in 55 countries. Fresh01 were appointed to create a responsive website, incorporate a content management system and provide a music score for ITP TV.

Delighted with the end result, Ian Epps, Director of Partnership Relations, commented:

“Fresh01 did an excellent job redeveloping our website and we are very pleased with the end result. Not only were they contributing creative ideas, they were very quick to respond to questions and were easy to deal with. They were very supportive and helpful throughout this challenging project”.

As a key supplier, we will be presenting to 80 delegates and partners through workshops and on an individual basis, sharing insights on how partners can benefit and optimise their own marketing offering.

Please contact [email protected] if you would like a copy of this presentation or want to hear more about this project.

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Fresh01 attracts investment from Enerji Corporation

A majority shareholding has been acquired by Enerji, a multinational business group operating in the content, data and design space. Enerji Corporation employs over 2,000 people working across three continents.

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The business group consists of Amnet whose services span pre-press, digital publishing, interactive learning, creative design and content and Habiliss, a business information provider specializing in collecting, processing, and delivering customized data solution to specific verticals.
The group also runs The Energy Projekt, a non-profit initiative to facilitate and nurture passion. For more information about Enerji, please visit http://www.enerji.company/.

The management team at Fresh01 remains unchanged. This move will allow Kurt to lead our creative teams to new heights with his undoubted passion and creative vision, with Greg Feltham at the helm as Managing Director.

 

 

 

 

 


Could you be our new designer?

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This is a fantastic opportunity to join a fast-growing multimedia and graphic design agency with an impressive client list. We’re looking for a highly motivated, driven and ambitious designer with a minimum of 4 years’ experience.

You will be a strong conceptual thinker, equally comfortable in web and print, and will be adept at taking work from concept through to final production. An eye for typography, attention to detail and exceptional Mac skills are essential. You must be an expert in the CC Suite particularly InDesign and Photoshop.

Typically you will be working with the design team on identities, packaging, creative campaigns to support advertising, artworks, infographics, film and video shoots and storyboards, web design and animation.

To be considered for this role, you will have:

College or university design degree or HND equivalent.
Good and strong portfolio demonstrating a high level of unique creativity
Be able to work in a team and be self-motivated
Evidence of agency experience (up to 4 years in a commercial practice)

Experience of Logic Pro, After Effects, WordPress and Drupal would be an advantage.

The post is based at our Wokingham studio with occasional days in our Liverpool Street studio. Please send CV, salary expectations and examples of your portfolio to Kurt Ozficici, Creative Director.

 

A little more about us:

Fresh01 are an award-winning, multimedia agency, blending high technology with branding, sound and vision and we like to think, perspective. We create apps, design identities, and write soundscapes and music. We produce brochures and exhibitions. We make websites that are bulletproof, create digital experiences. We film, produce and deliver beautiful eLearning programs that really make a difference.

At Fresh01, there are common core values that we believe really do gel us and set us apart. We are above all, creative with business intelligence. We work with honesty and integrity. We are all high achievers with exceptional client service, we believe in strong teamwork and we share and explore ideas.

 


Time for a re:Fresh?

We’re not being rude, but did you look in the mirror this morning? Of course you did, you look great! But have you scrutinised your company image as closely lately? Corporate life is busy, we know that, but consider the impression you make whenever a new customer looks at your business card, website or sales presentation. Here are three things to consider.

1. Is your company image still fresh? Just like the clothes you wear, the shoes you put on your feet and the way you cut your hair, design changes. Even the biggest brands evolve their identity over the years (think Pepsi, BT, Starbucks…). If your company’s image looks the same as it did five or ten years ago, consider if it reflects your business accurately. Fresh01 can provide a full brand review and redesign service, ensuring your identity is as fresh as our name.

2. Can your customers and prospects see you? Five years ago, we weren’t swiping tablets or smartphones, yet today 95 per cent of the population uses these devices to find a product or service. If your website isn’t optimised across all platforms, chances are you’re missing out on customers and the opportunity to grow your business. Our team has the expertise you need to take care of your site and ensure it is accessible – let us take the worry out of getting the technicalities sorted.

3. Are you slipping down the ranks? Visibility used to be simple – source the backlinks and you’re seen. Today, not so much as Google continues to move the goalposts on SEO. Take any offer to ensure your company is number one on Google with a very large grain of salt. Why not save your marketing budget and talk to us about an intelligent approach to SEO that ensures you work with the world’s number one search engine, not against it.

If you’re ready to make changes for the better, we’d love to talk with you and ensure that you achieve ROI in your marketing activity. Contact us for a no-obligation brand and marketing audit to help your company create standout in its sector and achieve those results you’re looking for.

Fresh01 is a leading multimedia creative agency that helps companies achieve results through corporate positioning and brand identity development, film, digital and mobile delivery, apps, social media and marketing solutions.


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Why we love 13…happy birthday Fresh01!

As Fresh01 turns 13 we’re celebrating all the things that mark our entry into early adulthood.

1. Let’s deal with that tricky unlucky thing up front – the technical term for a fear of the number 13 is triskaidekaphobia. Along with Friday 13th being considered a less than fortuitous day, many hospitals, hotels and tall buildings often don’t feature a thirteenth floor.

2. Similarly, many sports skip number 13 when dishing out player numbers. Triathlons and, until recently, Formula One ditch the numerical black sheep too. Thankfully it’s not a problem for our maritime sports client, Alan Priddy and his Accomplish More team, who are preparing to attempt the fastest-ever circumnavigation of the globe by boat later this year. Just like us, they firmly believe in making your own luck.

3. Instead, we’ll partner with the Italians who consider 13 to be a lucky number. Buono!

4. The original US flag had 13 stars and stripes, representing the 13 colonies that formed the US. As more states were added, it was decided to increase the stars but return the stripes to 13.

5. We’re rather fond of our thirteenth client, esuasive, who design and build business applications for a wide range of clients including Capita, Virgin Atlantic, B&Q and TK Maxx.

6. We’re now enjoying our thirteenth year of working with leading prepaid international calling card provider, Lycatel, and in April our above and below the line creative work for its Lycamobile brand appeared in Metro and across London’s public transport.

7. What would 13 be without a Bar Mitzvah, my boy? We know who we’d pick to sing at our coming of age party…

8. Of course, Judas Iscariot was the thirteenth guest at Christ’s last supper. We reckon the mood might have been lifted a bit if they’d had one of our award-winning soundtracks playing in the background.

9. Folklore has it that there are 13 witches in a coven. There’s no witchcraft to what we do at Fresh01, just clever creative, beautifully executed across multiple platforms – see what we do at fresh01.com

10. While most have 12 full moons, every three or four years there are 13, which is believed to have caused medieval monks no end of problems in their time-keeping. Wouldn’t faze our talented account managers, of course.

11. The late, great Alfred Hitchcock’s first film was titled Number 13. We’re not sure if the title put backers off, but funding was pulled and filming abandoned. Actress Clare Greet had invested her own money into the project, and Hitchcock repaid the favour by going on to cast her in six of his blockbusters. We’re rather proud of our own movie moments – check them out at http://fresh01.com/#!/work/film

12. More recently, Hollywood director Ron Howard (yes, he of Richie Cunningham fame) retold the story of the aborted 1970 Apollo 13 lunar mission. With an all-star cast including Tom Hanks, Kevin Bacon and Bill Paxton, plus technical assistance from NASA, the celluloid retelling won nine Academy Awards. We’re not unaccustomed to an acceptance speech ourselves, having won awards for our work – read about our ground-breaking e-learning programme for The Lockheed Martin Corporation, which won a Communicator Award, here.

13. Well, we’re ready to blow out the candles now, but if you’re wondering what to get us, we’d really like the opportunity to talk to you about how we can use 13 years’ award-winning multimedia agency experience to help your company – get in touch at fresh01.com/contact


Fresh01 deliver e-learning resource for international utility giant Centrica

An exciting project for Fresh01 has been the launch of a new e-learning resource for international utility giant, Centrica. The product has been tailor-made to create an interactive, international travel educational tool that will be available to all Centrica employees. Promoting its duty of care, Centrica commissioned the tool as part of its commitment to employee safety while travelling abroad.

Fresh01 responded to the brief with a full storyboard, script and voiceover for the e-learning product, which was sourced and edited. Creating seven individual films shot on location and in the studio, filming entailed green screen work, kinetic type and animation. Each film featured a unique soundtrack and a unique back office system to support an interactive Q&A user interface.

The project was enhanced with an interactive app, highlighting key facts and information from the course. Through use of this e-learning tool, Centrica is able to maximise its resources to ensure a consistently high level of staff knowledge and awareness.

If you would to find out how e-learning technology can help improve your training processes, please do get in touch here or view further examples of e-learning programmes at http://fresh01.com/#!/work/e-learning

 

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Award-winning Kingscote Vineyards appoint Fresh01

We are delighted to have been appointed by award-winning English winemaker Kingscote Vineyards, which is about to deliver its first bottle of sparkling wine from its vineyards set in 50-acres of West Sussex countryside.

Fresh01 has been commissioned to create a brand identity to mirror the site’s prestigious heritage for labels, corks and foils for Kingscote’s wines and ciders. Production of Kingscote’s sparkling wine began in 2011 and so far, 15-acres have been planted, under the watchful eye of award-winning English winemaker Owen Elias. The site incorporates a two-acre apple orchard and combined, the site will produce up to 100,000 litres of wine and cider.

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The winery features a training centre and cookery school for up to 100 guests, set in one of the estate’s 14th century tithe barns. Visitors can arrive at the vineyard via a proposed stop on the famous steam engine Bluebell Railway to enjoy a range of activities developed in association with partners such as Aga, Bernard Weatherill and A Greener Alternative.

Fresh01 will also develop and maintain Kingscote’s brand identity across its digital and visitor centre experience, which will include the development of the vineyard’s website, online shop and will be providing content marketing services in addition.

To see how Fresh01 could add some fizz to your marketing strategy, why not give us a call on +44 (0)207 739 1255 or get in touch here