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  • INTERBUILD ONSITE 2009

    Fresh01 are pleased to announce that they have been appointed, once again, to deliver the creative visitor campaign for Interbuild 2009. Fresh01 won the work after a three-way competitive pitch process, and have designed two stand out campaigns for the new Interbuild Onsite and Interbuild Specifier shows.

    Our ‘Onsite’ campaign, featured here, targets general builders, plumbers, electricians and tradesmen. The campaign had to be punchy and direct, and tip a cap to the work hard, play hard ethics of the industry. We decided on powerful ‘do’ words that have an element of fun and ‘double entendre’. DRILLING, SCREWING, FIXING, BANGING….The effect is a down to earth visual pun that grabs attention.