If you thought last year was full of innovation, you ain’t seen nothing yet. Dubbed the ‘Year of Virtual Reality’, 2017 will see VR come out of gamers’ bedrooms and into the mainstream.
Market advisor Digi-Capital report that the augmented reality/virtual reality markets will hit an estimated $120 billion by 2020, giving developers a huge opportunity to own the space and reap the inevitable rewards.
The last week has already seen a big move by Oculus Rift owner Facebook in bringing former Googler Hugo Barra across as vice president of virtual reality, with Mark Zuckerberg commenting that “virtual and augmented reality will be the next major computing platform.” The social media giant plans to invest more than $3 billion over the next decade in this technology. This exciting journey has only just begun and where Facebook go, others will naturally follow.
Similarly, Google has opened up its Daydream platform to software developers this week after announcing a raft of new content integrations, including LEGO, Netflix and HBO. Game of Thrones never looked so good. And while we’re on the subject of the big screen, Google’s virtual reality film Pearl is up for an Oscar award, the first nomination of its kind for a VR film and a first for Google too.
Over on this side of the pond, Fresh01 has been developing the way it uses VR technology within eLearning programmes, helping to transform the way its clients and their employees learn and retain training information. Please do contact us for a consultation on how best to integrate virtual reality within your own training modules.
In a world of FOMO, virtual reality allows users to dive into new worlds, experience new adventures and try new activities, all from the comfort of their own couch. A low entry point has also helped widen its appeal exponentially. Google Cardboard, a virtual reality viewer, starts from just £15 and when accompanied by a smartphone, gives access to thousands of apps and games to enable a user to travel the (virtual) world and beyond.
With Samsung’s Gear VR now being sold on Tesco’s shelves and the inevitable pester power following, it’s only a matter of time before VR technology becomes a mandatory element within apps, immersive experiences and gaming consoles. We’re ready.
Virtual reality: available at all good supermarkets near you.