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Why Your Business Needs a Strong Social Media Presence

 The world is moving well and truly into the digital era. Online streaming services for film and music are quickly becoming favourites, last year was the first year that YouTube overtook traditional forms of media outlet. CD’s and hard copies of music have long since been forgotten since the introduction of the iPod and Mp3 players, but even these devices have been left redundant in the wake of the internet.

As people look toward the internet for more and more of their services, we can surely predict an increase of online users. Social media has become increasingly popular in the last 20 years. It’s second a nature for Millennials and is an integrated part of life for many of us. It’s claimed that teenagers can spend upwards of nine hours a day on the internet, with 30% of that time dedicated towards social media. Social media comes in a range of platforms, most frequently used networking sites are Facebook, Twitter, Instagram and the professional network, LinkedIn.

Why You Need an Online Presence

Using social media to promote businesses is a technique that has been adapted and integrated for a number of years. When exactly this became a norm in the business world is hard to pinpoint, but this was an opportunity that all major market leaders from a number of industries have been quick to capitalise on. Tesco has a strong presence on twitter, frequently engaging with its customers, whereas other brands such as Converse, use the advertising features on Instagram to promote products in a captive audience.

Social media is the “Customer Service platform”, people love social media because it gives them the opportunity to have a voice. If a customer is dissatisfied with a product or service, it’s likely that they are going to use their “voice” to get a response. In fact, one in five respondents will avoid small businesses that are unresponsive to critical comments about the business, and a recent survey found that 36% of people indicated that they avoid doing business with those small businesses that have no website.

Social Media Stats

1. Online adults aged 18-34 are most likely follow a brand via social networking (95%)

2. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others

3. There are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day

4. 96% of the people that discuss brands online do not follow those brands’ owned profiles

5. Visual content is more than 40 times more likely to get shared on social media than other types of content

What are the Benefits?

The use of Social media can help to deliver measurable results in sales, leads, and branding, which can be a crucial asset to anyone attempting to grow their business or build strong branding. Being such widely-used networks, it also enables businesses to reach many people at a low cost.

Using these techniques can be a great idea for any business, it works well with content marketing and helps raise awareness of your business. Social media is free to use, it’s been attributed to one of the reasons that social media is so addictive,  social media can be free for businesses too if used correctly. Paid ads online are a good advertising technique but is not the only technique.